Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
Facebook Ads is an advertising platform that allows businesses to create and display tailored ads to specific audiences within the Facebook ecosystem, including Instagram and Messenger. Advertisers can target users based on various criteria, such as demographics, interests, behaviors, and location. Facebook Ads come in multiple formats, including image ads, video ads, carousel ads, and sponsored posts. The platform’s robust analytics tools provide detailed insights into ad performance, making it a powerful tool for driving brand awareness, generating leads, and increasing sales.
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WordPress
Wordpress is an open-source content management system (CMS) based on PHP and MySQL.
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SAA (State Apprenticeship Agency)
These are the organizations responsible for overseeing, managing, and assisting apprenticeship programs in their respective states.
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Python
A high-level programming language known for its readability and versatility.
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Apprenticeable occupations
Apprenticeable occupations refer to specific job roles or professions that are well-suited for structured apprenticeship training programs.
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Inventory Management
The supervision of non-capitalized assets (inventory) and stock items.
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Transcript
A transcript is an official document that provides a comprehensive record of an individual's educational achievements, including courses completed, grades earned, and other relevant information.
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Dynamic Content
Content that updates automatically based on your CMS Collections.
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Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Leadership development program
A program that is designed to help students develop their leadership skills. Leadership development programs can include workshops, training, and mentoring.
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Sponsorship
A program in which a company provides financial support and other resources to a student or recent graduate in exchange for their work on a project or research.
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Capstone project
A major project that is completed by a student at the end of their studies. Capstone projects are often used to demonstrate the student's skills and knowledge in a particular field.
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Credential transparency
Credential transparency refers to the clarity, accessibility, and comprehensibility of information related to educational achievements, qualifications, certifications, and credentials earned by individuals.
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Apprenticeship coordinator
A person who is responsible for recruiting, selecting, and placing apprentices.
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RAPIDS
An acronym that stands for Registered Apprenticeship Partners Information Data System which is a web portal that is used to manage registered apprenticeships in the U.S.
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Internship coordinator
A person who is responsible for recruiting, selecting, and placing interns.
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Youth apprenticeship
Youth apprenticeship is a structured and comprehensive training program that enables young individuals, typically high school students or recent graduates, to combine academic learning with on-the-job training in a specific trade or occupation. Youth apprenticeships provide students with early exposure to the world of work, allowing them to gain practical skills, industry knowledge, and real-world experience while still pursuing their education.
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Mentor
A more experienced and knowledgeable person who provides guidance, support, and advice to a less experienced person.
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Market Segmentation
The process of dividing a target market into smaller, more defined categories.
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User Interface (UI)
The space where interactions between humans and machines occur.
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CSS
A style sheet language for describing the presentation of a document written in HTML.
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Graduation
The process of celebrating the successful completion of an apprenticeship program. Apprenticeship graduation typically includes a ceremony and a presentation of awards.
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Application
The process of applying for an apprenticeship program. Apprenticeship applications typically require information about the applicant's education, experience, and skills.
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Web Hosting
A service that allows organizations and individuals to post a website or web page onto the internet.
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Web Server
A computer system that hosts websites and delivers web pages to users’ browsers.
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Plugin
A software component that adds specific features to an existing computer program.
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A/B Testing
A method of comparing two versions of a webpage or app against each other to determine which one performs better.
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Breakpoints
Settings that control how your site looks on different screen sizes.
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Apprenticeship audit
An apprenticeship audit is a systematic and comprehensive review process conducted to assess the effectiveness, quality, and compliance of an apprenticeship program. The audit may be conducted by the DoL, a state organization, or a program stakeholder.
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Education Provider
An education provider is an institution, organization, or entity that offers formal educational programs, training, and instruction to individuals seeking to acquire knowledge, skills, and qualifications in a specific field or discipline. These providers can include vocational schools, community colleges, technical institutes, universities, and other training centers.
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Technical Skills
The skills people need in order to be able to complete the tasks that they are required to do on the job. Technical skills vary from job to job and typically require occupation- or industry-specific knowledge. They often combine theoretical and applied competencies.
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Mentorship
A relationship between a more experienced and knowledgeable person (the mentor) and a less experienced person (the mentee). Mentors can provide mentees with guidance, support, and advice.
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Domain Name
The address where users can access a website, such as www.example.com.
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D
Webflow Designer
The visual interface where you design and build your Webflow site.
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D
Upskilling
Upskilling is the process of acquiring new skills, knowledge, or competencies to enhance one's capabilities and qualifications in a specific field or industry. Upskilling initiatives may focus on developing technical, digital, or soft skills, and they contribute to the professional growth, career advancement, and overall adaptability of individuals within their chosen profession.
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Conversion Rate
The percentage of visitors to a website that completes a desired goal (a conversion) out of the total number of visitors.
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Cart Abandonment
When a potential customer starts a checkout process but does not complete the purchase.
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C
Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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W
SaaS
A software distribution model in which applications are hosted by a service provider and made available over the internet.
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Registered apprenticeship
An apprenticeship program that has been approved by a state or federal agency. Registered apprenticeships typically meet certain standards of quality, such as having a training plan, providing on-the-job training, and requiring apprentices to pass exams.
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Modern apprenticeships
National Apprenticeship Week is an annual event dedicated to raising awareness, promoting, and celebrating the benefits of apprenticeship programs across a country. During this designated week, various activities, events, workshops, and initiatives are organized to showcase the contributions of apprenticeships to workforce development, economic growth, and skills training.
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Association
An association refers to an organized group or professional body that plays a significant role in supporting, promoting, and advancing the interests of a specific industry, trade, or profession. Associations related to apprenticeships often collaborate with employers, educational institutions, government entities, and other stakeholders to develop and maintain high standards for training, skill development, and workforce excellence.
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Commitment Statement
An agreement between the apprentice, the employer and the training provider covering: the planned content and schedule for training; what is expected and offered by each party; and how to resolve queries and complaints.
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C
WebP
WebP is an image format developed by Google that provides superior compression for web images.
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Database
A database is an organized collection of data that can be easily accessed, managed, and updated. It is used to store information in a structured way, allowing for efficient retrieval and manipulation of data.
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Work-based learning
Work-based learning provides individuals, such as apprentices, with the opportunity to apply theoretical knowledge gained in the classroom to real-world tasks and challenges. Work-based learning fosters the development of job-specific skills, industry-specific competencies, and a deep understanding of work processes.
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Apprenticeship dismissal
Apprenticeship dismissal refers to the termination or removal of an apprentice from an apprenticeship program before the completion of the designated training period. This decision may be made due to various reasons, including poor performance, violation of program rules or codes of conduct, inadequate attendance, or failure to meet program requirements.
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Encryption
The process of converting information or data into a code to prevent unauthorized access.
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Career Advancement
Career advancement encompasses the development of skills, knowledge, and experience that enable an apprentice to move from entry-level positions to more advanced roles with greater responsibilities and opportunities.
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Functional Skills
The essential literacy and numeracy skills that apprentices need to succeed in their chosen field (reading, writing, comprehension, computer skills, among others).
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Professional certification
A credential that is awarded to individuals who have met certain standards of competence in a particular field. Professional certifications can be obtained through a variety of organizations, such as professional associations and industry bodies.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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W
TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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B
Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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Social Media
Online platforms where users create and share content or participate in social networking.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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B
Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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B
Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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A
Rich Text
A flexible content block for adding formatted text, images, and links.
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Component Slots
Placeholders in components where other elements can be inserted.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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C
Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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Webflow University
An educational platform with tutorials and courses on using Webflow.
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