Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
Facebook Ads is an advertising platform that allows businesses to create and display tailored ads to specific audiences within the Facebook ecosystem, including Instagram and Messenger. Advertisers can target users based on various criteria, such as demographics, interests, behaviors, and location. Facebook Ads come in multiple formats, including image ads, video ads, carousel ads, and sponsored posts. The platform’s robust analytics tools provide detailed insights into ad performance, making it a powerful tool for driving brand awareness, generating leads, and increasing sales.
Other terms
Assessments
The systematic processes used to evaluate and measure an apprentice's knowledge, skills, and competencies in relation to the learning objectives and performance standards of the apprenticeship program. These evaluations are designed to gauge an apprentice's progress, identify strengths and areas for improvement, and ensure that they are meeting the requirements of their chosen trade or occupation.
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Element Settings
Options for configuring the properties and behaviors of elements.
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National Apprenticeship Week
National Apprenticeship Week is an annual event dedicated to raising awareness, promoting, and celebrating the benefits of apprenticeship programs across a country. During this designated week, various activities, events, workshops, and initiatives are organized to showcase the contributions of apprenticeships to workforce development, economic growth, and skills training.
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Functional Skills
The essential literacy and numeracy skills that apprentices need to succeed in their chosen field (reading, writing, comprehension, computer skills, among others).
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Flexbox
A layout model that allows you to design flexible and responsive layouts.
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LMS (Learning Management System)
An LMS is a software that helps organizations create, manage, and administer training content and assessments.
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WYSIWYG
An editor that allows users to see what the end result will look like while the document is being created.
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Skills-Based Hiring
Skills-based hiring is an approach to recruitment and selection that focuses on evaluating candidates based on their demonstrated skills, competencies, and abilities relevant to the job requirements, rather than solely relying on traditional factors like education, years of experience, or previous job titles.
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Adult training programs
Adult training programs are structured educational initiatives designed to provide individuals who are further along in their careers with opportunities to enhance their skills, acquire new competencies, and pursue career advancement or transitions. These programs are specifically tailored to meet the needs of adults who may be seeking to upskill, reskill, or make a career switch.
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Career Pathways
Career pathways outline the progression from entry-level positions to more advanced and specialized roles. Apprenticeship-based career pathways provide individuals with a clear roadmap for skill development, outlining the sequence of apprenticeship levels, on-the-job training, classroom instruction, certifications, and potential opportunities for advancement.
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SAA (State Apprenticeship Agency)
These are the organizations responsible for overseeing, managing, and assisting apprenticeship programs in their respective states.
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Portfolio
A collection of your work that showcases your skills and accomplishments. Portfolios can be used to demonstrate your skills to potential employers or clients.
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WebSocket
A protocol that provides full-duplex communication channels over a single TCP connection.
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End Point Assessment (EPA)
The final assessment that apprentices must take in order to complete their apprenticeship.
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Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Internship coordinator
A person who is responsible for recruiting, selecting, and placing interns.
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Fulfillment
The process of receiving, packaging, and shipping orders for goods.
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User Interface (UI)
The space where interactions between humans and machines occur.
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Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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Career counseling
The process of helping people make informed decisions about their careers. Career counseling can be done through a variety of professionals, such as career counselors, coaches, and mentors.
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Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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Interview
The process of interviewing for an apprenticeship program. Apprenticeship interviews typically involve questions about the applicant's education, experience, and skills.
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Master craftsman
A highly skilled worker who has achieved the highest level of mastery in their field.
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Commitment Statement
An agreement between the apprentice, the employer and the training provider covering: the planned content and schedule for training; what is expected and offered by each party; and how to resolve queries and complaints.
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Landing Page
A standalone web page created specifically for a marketing or advertising campaign.
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Association
An association refers to an organized group or professional body that plays a significant role in supporting, promoting, and advancing the interests of a specific industry, trade, or profession. Associations related to apprenticeships often collaborate with employers, educational institutions, government entities, and other stakeholders to develop and maintain high standards for training, skill development, and workforce excellence.
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Journal
A record of the apprentice's training and experience. The apprenticeship journal is used to track the apprentice's progress and to document their learning.
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Inbound Marketing
A strategy that focuses on attracting customers through relevant and helpful content.
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Remarketing
The process of targeting ads to users who have previously interacted with a website or advertisement.
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Apprenticeship audit
An apprenticeship audit is a systematic and comprehensive review process conducted to assess the effectiveness, quality, and compliance of an apprenticeship program. The audit may be conducted by the DoL, a state organization, or a program stakeholder.
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Networking
The process of building relationships with people who can help you advance your career. Networking can be done through formal events, such as conferences and meetups, or through informal interactions, such as meeting people at work or through social media.
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Agile
A methodology for managing projects that involve constant collaboration and working in iterations.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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Social Media
Online platforms where users create and share content or participate in social networking.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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Rich Text
A flexible content block for adding formatted text, images, and links.
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Component Slots
Placeholders in components where other elements can be inserted.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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Webflow University
An educational platform with tutorials and courses on using Webflow.
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