Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
Facebook Ads is an advertising platform that allows businesses to create and display tailored ads to specific audiences within the Facebook ecosystem, including Instagram and Messenger. Advertisers can target users based on various criteria, such as demographics, interests, behaviors, and location. Facebook Ads come in multiple formats, including image ads, video ads, carousel ads, and sponsored posts. The platform’s robust analytics tools provide detailed insights into ad performance, making it a powerful tool for driving brand awareness, generating leads, and increasing sales.
Other terms
Completion Certificate
A document that is awarded to an apprentice who has successfully completed an apprenticeship program. The apprenticeship completion certificate is a valuable credential that can be used to demonstrate the apprentice's skills and knowledge.
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Product Page
A page on an e-commerce site that provides details about a specific product.
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TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Research assistantship
A position in which a student assists a professor or other researcher with their research. Research assistantships can provide students with the opportunity to gain experience in research and to learn about a particular field.
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Pre-apprenticeship
Pre-apprenticeship refers to a preparatory training program designed to equip individuals with foundational skills, knowledge, and experiences that enhance their readiness for entry into a formal apprenticeship program. Pre-apprenticeship programs are often tailored to specific trades or industries and provide participants with an introduction to the basic technical skills, safety protocols, and industry-specific practices relevant to their chosen field.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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Apprenticeship suspension
Apprenticeship suspension refers to a temporary interruption or pause in an apprentice's participation in an apprenticeship program. This suspension can occur for various reasons, such as personal circumstances, health issues, changes in employment, or other unforeseen situations.
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Webflow University
An educational platform with tutorials and courses on using Webflow.
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Bootcamps
Intensive and focused training programs designed to rapidly develop specific skills and competencies required for a particular trade, industry, or occupation. These programs typically offer accelerated learning experiences that combine theoretical knowledge with hands-on practical training.
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User Experience (UX)
The overall experience of a person using a product, especially in terms of how easy or pleasing it is to use.
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Bandwidth
The amount of data that can be transferred over a network in a given amount of time.
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SKU
A unique identifier for each distinct product and service that can be purchased.
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XML
A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.
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Career Pathways
Career pathways outline the progression from entry-level positions to more advanced and specialized roles. Apprenticeship-based career pathways provide individuals with a clear roadmap for skill development, outlining the sequence of apprenticeship levels, on-the-job training, classroom instruction, certifications, and potential opportunities for advancement.
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Fellowship
A program that provides financial support and other resources to a student or recent graduate in exchange for their work on a research project or for their service to a community organization.
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JavaScript
A programming language commonly used to create interactive effects within web browsers.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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CMS Collections
Structured content types that can be used dynamically across your site.
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Braided funding
Braided funding involves coordinating funds from various stakeholders, such as government agencies, industry associations, employers, philanthropic organizations, and educational institutions. Braided funding promotes collaboration and maximizes the impact of available resources, ultimately contributing to the successful implementation and expansion of high-quality apprenticeship opportunities.
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Version Control
A system that records changes to a file or set of files over time.
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Equal Employment Opportunity
Equal employment opportunity (EEO) refers to the principle and practice of providing fair and unbiased treatment to all individuals, regardless of their race, color, religion, sex, national origin, age, disability, or other protected characteristics.
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Interview
The process of interviewing for an apprenticeship program. Apprenticeship interviews typically involve questions about the applicant's education, experience, and skills.
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Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Personalization
Tailoring a service or product to accommodate specific individuals.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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Master craftsman
A highly skilled worker who has achieved the highest level of mastery in their field.
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Recurring Billing
A payment model where a customer authorizes a merchant to automatically charge them on a regular basis.
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Hard Skills (Foundational Competencies)
Hard skills, often referred to as foundational competencies, are specific and quantifiable abilities, expertise, and technical proficiencies that are essential for performing tasks and duties within a particular trade, profession, or industry.
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Fulfillment
The process of receiving, packaging, and shipping orders for goods.
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Up-Selling
The practice of encouraging customers to purchase a higher-end product than the one they originally intended to buy.
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Work-study advisor
A person who is responsible for helping students with their work-study programs.
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Affiliate Marketing
A type of performance-based marketing where a business rewards affiliates for each customer brought by the affiliate’s marketing efforts.
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Orientation
The process of introducing apprentices to the program and to their new workplace. Apprenticeship orientation typically includes information about the program's goals, requirements, and procedures.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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Social Media
Online platforms where users create and share content or participate in social networking.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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Rich Text
A flexible content block for adding formatted text, images, and links.
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Component Slots
Placeholders in components where other elements can be inserted.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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Webflow University
An educational platform with tutorials and courses on using Webflow.
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