Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
Snapchat Ads are paid advertisements that are displayed within the Snapchat app, allowing businesses to reach the platform’s young and engaged user base. These ads can appear in various formats, including Snap Ads (full-screen videos), Story Ads, Collection Ads, and Filters. Snapchat Ads leverage the app’s powerful targeting features, enabling advertisers to reach specific audiences based on demographics, interests, and behaviors.
These ads are ideal for brand awareness, driving website traffic, and promoting app installs, especially among younger audiences.
Other terms
SEO
The process of optimizing a website to rank higher in search engine results (Google Chrome, BING, Yahoo etc).
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Inventory Management
The supervision of non-capitalized assets (inventory) and stock items.
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Bootcamps
Intensive and focused training programs designed to rapidly develop specific skills and competencies required for a particular trade, industry, or occupation. These programs typically offer accelerated learning experiences that combine theoretical knowledge with hands-on practical training.
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SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Python
A high-level programming language known for its readability and versatility.
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Wraparound Services (Supportive Services)
Non-technical support resources meant to help apprentices succeed in their apprenticeship programs.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Hard Skills (Foundational Competencies)
Hard skills, often referred to as foundational competencies, are specific and quantifiable abilities, expertise, and technical proficiencies that are essential for performing tasks and duties within a particular trade, profession, or industry.
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Transitional Jobs
Short-term, structured work experience that is designed to help apprentices or other individuals with limited work history gain relevant skills and experience.
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XML
A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.
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Virtual apprenticeships
Apprenticeship programs that are conducted remotely or online, allowing participants to engage in training, learning, and skill development from a distance. In virtual apprenticeships, apprentices utilize digital tools, online platforms, and virtual learning environments to access educational materials, interact with mentors or instructors, and complete hands-on tasks or projects.
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Refund
The return of money to a customer for a returned product or canceled service.
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Stakeholders
Stakeholders are individuals, organizations, or other groups that have a vested interest in the success, development, and outcomes of apprenticeship programs. Stakeholders typically include apprentices themselves, employers, educational institutions, government agencies, industry associations, trade unions, and community representatives.
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Database
A database is an organized collection of data that can be easily accessed, managed, and updated. It is used to store information in a structured way, allowing for efficient retrieval and manipulation of data.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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Affiliate Marketing
A type of performance-based marketing where a business rewards affiliates for each customer brought by the affiliate’s marketing efforts.
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Work processes
Work processes are structured and organized methods that employees use to complete tasks, create value, and achieve specific goals within a company or industry. These processes outline the step-by-step procedures, methods, and workflows that individuals follow to carry out their responsibilities effectively.
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Encryption
The process of converting information or data into a code to prevent unauthorized access.
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Transcript
A transcript is an official document that provides a comprehensive record of an individual's educational achievements, including courses completed, grades earned, and other relevant information.
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Job functions
Job functions refer to the specific tasks, responsibilities, duties, and activities that are associated with a particular role or position within an organization or industry. Understanding job functions is essential for tailoring training and skill development to meet the practical requirements of a chosen trade or occupation.
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Customer Lifetime Value
The total worth of a customer to a business over the entirety of their relationship.
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Apprenticeship suspension
Apprenticeship suspension refers to a temporary interruption or pause in an apprentice's participation in an apprenticeship program. This suspension can occur for various reasons, such as personal circumstances, health issues, changes in employment, or other unforeseen situations.
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Diversity, Equity, Inclusion, and Accessibility
DEIA efforts focus on creating an apprenticeship ecosystem that welcomes individuals from diverse racial, ethnic, gender, socioeconomic, and ability backgrounds. This involves removing barriers to entry, addressing systemic inequalities, providing culturally responsive training, and ensuring that apprenticeship programs are accessible to everyone.
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Pre-apprenticeship
Pre-apprenticeship refers to a preparatory training program designed to equip individuals with foundational skills, knowledge, and experiences that enhance their readiness for entry into a formal apprenticeship program. Pre-apprenticeship programs are often tailored to specific trades or industries and provide participants with an introduction to the basic technical skills, safety protocols, and industry-specific practices relevant to their chosen field.
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DoL (Department of Labor)
The Department of Labor (DOL) is responsible for overseeing the Registered Apprenticeship system in the United States. The DOL's Office of Apprenticeship (OA) provides a number of resources and services to help employers and individuals get started with apprenticeship.
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SKU
A unique identifier for each distinct product and service that can be purchased.
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Opportunities
The many different apprenticeship programs that are available in a variety of fields. Apprenticeship opportunities can be found through a variety of sources, such as online job boards, government websites, and trade associations.
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Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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Journeyman
A skilled worker who has completed an apprenticeship program and is qualified to work independently.
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Career Mobility
Career mobility refers to the ability of individuals to progress and advance within their chosen profession, trade, or industry by moving from one position or level to another.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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Apprenticeable occupations
Apprenticeable occupations refer to specific job roles or professions that are well-suited for structured apprenticeship training programs.
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A
Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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Selection
The process of selecting apprentices for a program. Apprenticeship selection criteria vary from program to program, but they typically include factors such as the applicant's education, experience, and skills.
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Unregistered apprenticeship
An apprenticeship program that has not been approved by a state or federal agency. Unregistered apprenticeships may not meet the same standards of quality as registered apprenticeships.
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Dynamic Content
Content that updates automatically based on your CMS Collections.
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Vocational Skills
Groups of skills and knowledge necessary for performing a job within a specific industry which can include technical skills, communication skills, problem solving skills, and safety training.
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Wishlist
A feature on e-commerce sites that allows users to create personalized collections of products they want to buy in the future.
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Apprenticeship
A training program that combines on-the-job learning with classroom instruction. Apprenticeships typically last for several years and lead to a nationally recognized credential.
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A
Research assistantship
A position in which a student assists a professor or other researcher with their research. Research assistantships can provide students with the opportunity to gain experience in research and to learn about a particular field.
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Shadowing
A process in which a person observes another person at work for a period of time. Shadowing can provide an opportunity to learn about a particular job or field.
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Alumni
The former apprentices who have completed a program. Apprenticeship alumni can provide valuable support and advice to current and future apprentices.
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A
JavaScript
A programming language commonly used to create interactive effects within web browsers.
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A/B Testing
A method of comparing two versions of a webpage or app against each other to determine which one performs better.
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A
Professional development
Activities that help you improve your skills and knowledge in your field. Professional development can include taking courses, attending conferences, or reading industry publications.
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Continuing education
Education that is undertaken after a person has completed their formal education. Continuing education can be used to update skills, learn new skills, or advance one's career.
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C
Average Order Value
The average amount spent each time a customer places an order.
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A
Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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American Apprenticeship Initiative
The American Apprenticeship Initiative (AAI) is a strategic and comprehensive effort aimed at expanding and enhancing apprenticeship opportunities across various industries and sectors within the United States.
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A
Capstone project
A major project that is completed by a student at the end of their studies. Capstone projects are often used to demonstrate the student's skills and knowledge in a particular field.
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C
Talent development
This is the strategic approach to nurturing, enhancing, and maximizing the skills, capabilities, and potential of individuals within an organization or industry.
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Trades
A group of occupations which require specialized skills and training typically acquired through apprenticeships or technical institutes.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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A
Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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S
SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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S
Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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W
TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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B
Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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Social Media
Online platforms where users create and share content or participate in social networking.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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B
Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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B
Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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N
WebP
WebP is an image format developed by Google that provides superior compression for web images.
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AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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A
Rich Text
A flexible content block for adding formatted text, images, and links.
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Component Slots
Placeholders in components where other elements can be inserted.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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C
Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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W
IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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B
Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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Webflow University
An educational platform with tutorials and courses on using Webflow.
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