Diversity, Equity, Inclusion, and Accessibility
DEIA efforts focus on creating an apprenticeship ecosystem that welcomes individuals from diverse racial, ethnic, gender, socioeconomic, and ability backgrounds. This involves removing barriers to entry, addressing systemic inequalities, providing culturally responsive training, and ensuring that apprenticeship programs are accessible to everyone.
Other terms
YAML
A human-readable data serialization standard that can be used in conjunction with all programming languages.
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Inbound Marketing
A strategy that focuses on attracting customers through relevant and helpful content.
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Pre-apprenticeship
Pre-apprenticeship refers to a preparatory training program designed to equip individuals with foundational skills, knowledge, and experiences that enhance their readiness for entry into a formal apprenticeship program. Pre-apprenticeship programs are often tailored to specific trades or industries and provide participants with an introduction to the basic technical skills, safety protocols, and industry-specific practices relevant to their chosen field.
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Assessments
The systematic processes used to evaluate and measure an apprentice's knowledge, skills, and competencies in relation to the learning objectives and performance standards of the apprenticeship program. These evaluations are designed to gauge an apprentice's progress, identify strengths and areas for improvement, and ensure that they are meeting the requirements of their chosen trade or occupation.
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Sponsorship
A program in which a company provides financial support and other resources to a student or recent graduate in exchange for their work on a project or research.
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Mentee
A less experienced person who receives guidance, support, and advice from a mentor.
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Domain Name
The address where users can access a website, such as www.example.com.
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Internship
A temporary position that provides students or recent graduates with the opportunity to gain work experience in a particular field. Internships typically last for a few months and do not lead to a credential.
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Customer Lifetime Value
The total worth of a customer to a business over the entirety of their relationship.
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Performance tracking
Performance tracking involves the systematic collection, analysis, and evaluation of data and metrics related to the progress, outcomes, and effectiveness of apprenticeship programs. This tracking helps program administrators, employers, and stakeholders assess the success of apprenticeship initiatives, identify areas for improvement, and make data-driven decisions to enhance program quality and impact.
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A/B Testing
A method of comparing two versions of a webpage or app against each other to determine which one performs better.
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Payment Gateway
A service that authorizes credit card payments for online and offline businesses.
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Functional Skills
The essential literacy and numeracy skills that apprentices need to succeed in their chosen field (reading, writing, comprehension, computer skills, among others).
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Responsive Design
An approach to web design that makes web pages render well on various devices and window sizes.
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UX
The overall experience of a person using a product, especially in terms of how easy or pleasing it is to use.
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Retention Rate
The percentage of customers who continue to use a product over a given period of time.
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Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.
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Leadership development program
A program that is designed to help students develop their leadership skills. Leadership development programs can include workshops, training, and mentoring.
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Selection
The process of selecting apprentices for a program. Apprenticeship selection criteria vary from program to program, but they typically include factors such as the applicant's education, experience, and skills.
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Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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Internship coordinator
A person who is responsible for recruiting, selecting, and placing interns.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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Open Rate
A metric that measures the percentage of emails opened in an email marketing campaign.
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Skills-Based Hiring
Skills-based hiring is an approach to recruitment and selection that focuses on evaluating candidates based on their demonstrated skills, competencies, and abilities relevant to the job requirements, rather than solely relying on traditional factors like education, years of experience, or previous job titles.
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Professional development
Activities that help you improve your skills and knowledge in your field. Professional development can include taking courses, attending conferences, or reading industry publications.
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Standards Builder
The standards builder is a platform provided by the U.S. Department of Labor that facilitates the process of customizing and registering apprenticeship programs. It allows organizations to create and modify the performance standards, competencies, and guidelines that form the basis of their apprenticeship programs
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Career Mobility
Career mobility refers to the ability of individuals to progress and advance within their chosen profession, trade, or industry by moving from one position or level to another.
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PPC
An internet advertising model used to drive traffic to websites, where advertisers pay a fee each time one of their ads is clicked.
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Apprenticeship Management Software
Apprenticeship management software is a specialized digital tool or platform designed to streamline and enhance the administration, coordination, tracking, and monitoring of apprenticeship programs.
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API
A set of rules that allows different software entities to communicate with each other.
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Full-Stack Developer
A developer proficient in both front-end and back-end development.
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Hyperlink
A reference in a digital document that leads to another section of the document or to another document.
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Competency evaluations
The process of evaluating apprentices throughout their program. Apprenticeship evaluation typically includes feedback from the apprentice's mentor, supervisor, and other stakeholders.
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Apprenticeship Tracking
Apprenticeship tracking refers to the systematic process of monitoring and recording the progress, performance, and milestones achieved by apprentices throughout their participation in an apprenticeship program. This involves the collection and analysis of data related to various aspects of the apprenticeship journey, including training hours, skills development, assessments, mentorship interactions, and program completion status.
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Cart Abandonment
When a potential customer starts a checkout process but does not complete the purchase.
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Breakpoints
Settings that control how your site looks on different screen sizes.
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Wage progression
The scheduled increase in an apprentice's earnings over the course of their apprenticeship program as they acquire new skills, gain experience, and demonstrate proficiency in their chosen trade or occupation. As apprentices develop their capabilities and contribute more effectively to the workforce, their wages are incrementally adjusted to reflect their growing level of competence and value to the employer.
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Transitional Jobs
Short-term, structured work experience that is designed to help apprentices or other individuals with limited work history gain relevant skills and experience.
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XML
A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.
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Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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Stakeholders
Stakeholders are individuals, organizations, or other groups that have a vested interest in the success, development, and outcomes of apprenticeship programs. Stakeholders typically include apprentices themselves, employers, educational institutions, government agencies, industry associations, trade unions, and community representatives.
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Cooperative education
A program that combines classroom instruction with alternating periods of paid employment. Cooperative education programs typically last for two or four years and lead to a degree.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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Social Media
Online platforms where users create and share content or participate in social networking.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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B
Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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B
Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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Rich Text
A flexible content block for adding formatted text, images, and links.
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Component Slots
Placeholders in components where other elements can be inserted.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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