Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
Facebook Ads is an advertising platform that allows businesses to create and display tailored ads to specific audiences within the Facebook ecosystem, including Instagram and Messenger. Advertisers can target users based on various criteria, such as demographics, interests, behaviors, and location. Facebook Ads come in multiple formats, including image ads, video ads, carousel ads, and sponsored posts. The platform’s robust analytics tools provide detailed insights into ad performance, making it a powerful tool for driving brand awareness, generating leads, and increasing sales.
Other terms
XSS
A security vulnerability that allows attackers to inject malicious scripts into web pages viewed by other users.
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Hyperlink
A reference in a digital document that leads to another section of the document or to another document.
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Opportunities
The many different apprenticeship programs that are available in a variety of fields. Apprenticeship opportunities can be found through a variety of sources, such as online job boards, government websites, and trade associations.
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Flexbox
A layout model that allows you to design flexible and responsive layouts.
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Assessments
The systematic processes used to evaluate and measure an apprentice's knowledge, skills, and competencies in relation to the learning objectives and performance standards of the apprenticeship program. These evaluations are designed to gauge an apprentice's progress, identify strengths and areas for improvement, and ensure that they are meeting the requirements of their chosen trade or occupation.
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Agile
A methodology for managing projects that involve constant collaboration and working in iterations.
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Shadowing
A process in which a person observes another person at work for a period of time. Shadowing can provide an opportunity to learn about a particular job or field.
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LMS (Learning Management System)
An LMS is a software that helps organizations create, manage, and administer training content and assessments.
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Digital Wallet
A system that securely stores users’ payment information and passwords for numerous payment methods and websites.
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Journal
A record of the apprentice's training and experience. The apprenticeship journal is used to track the apprentice's progress and to document their learning.
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Cross-Selling
The practice of selling an additional product or service to an existing customer.
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Dropshipping
A retail fulfillment method where a store doesn’t keep the products it sells in stock.
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Office of Apprenticeship
The Office of Apprenticeship (OA) is a federal body responsible for overseeing, regulating, and supporting apprenticeship programs within a specific jurisdiction. The primary role of the Office of Apprenticeship is to ensure the quality, consistency, and effectiveness of apprenticeship initiatives by setting standards, providing guidance, and facilitating collaboration among apprentices, employers, educational institutions, and other stakeholders
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Breadcrumb Navigation
A secondary navigation system that shows a user’s location in a website or web application.
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Omnichannel
A multichannel sales approach that provides the customer with an integrated shopping experience.
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End Point Assessment Organization (EPA / EPAO)
Typically an independent assessor that administers the End Point Assessment.
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Remarketing
The process of targeting ads to users who have previously interacted with a website or advertisement.
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Landing Page
A standalone web page created specifically for a marketing or advertising campaign.
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Journeyman
A skilled worker who has completed an apprenticeship program and is qualified to work independently.
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Skills-Based Career Paths
These are structured and progressive routes that individuals follow to develop and advance their expertise within a particular industry or occupation. These paths are guided by the acquisition and mastery of specific skills, competencies, and proficiencies that are directly relevant to the chosen field.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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B
Internship
A temporary position that provides students or recent graduates with the opportunity to gain work experience in a particular field. Internships typically last for a few months and do not lead to a credential.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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Niche Market
A focused, targetable portion of a broader market in which specialized products or services are sold.
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Soft Skills (Durable Skills or Occupational Competencies)
Soft skills, also known as durable skills or occupational competencies, are non-technical abilities and personal attributes that enhance an individual's effectiveness in the workplace. Soft skills encompass traits such as communication, teamwork, problem-solving, adaptability, time management, and emotional intelligence.
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End Point Assessment (EPA)
The final assessment that apprentices must take in order to complete their apprenticeship.
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Networking
The process of building relationships with people who can help you advance your career. Networking can be done through formal events, such as conferences and meetups, or through informal interactions, such as meeting people at work or through social media.
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Stakeholders
Stakeholders are individuals, organizations, or other groups that have a vested interest in the success, development, and outcomes of apprenticeship programs. Stakeholders typically include apprentices themselves, employers, educational institutions, government agencies, industry associations, trade unions, and community representatives.
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Career Mobility
Career mobility refers to the ability of individuals to progress and advance within their chosen profession, trade, or industry by moving from one position or level to another.
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Apprenticeship Management Software
Apprenticeship management software is a specialized digital tool or platform designed to streamline and enhance the administration, coordination, tracking, and monitoring of apprenticeship programs.
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Wage progression
The scheduled increase in an apprentice's earnings over the course of their apprenticeship program as they acquire new skills, gain experience, and demonstrate proficiency in their chosen trade or occupation. As apprentices develop their capabilities and contribute more effectively to the workforce, their wages are incrementally adjusted to reflect their growing level of competence and value to the employer.
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Front-End Development
Client-side development focused on what users see and interact with.
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Responsive Design
An approach to web design that makes web pages render well on various devices and window sizes.
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Gateway
A network node that connects two different networks and allows data to flow between them.
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Competency evaluations
The process of evaluating apprentices throughout their program. Apprenticeship evaluation typically includes feedback from the apprentice's mentor, supervisor, and other stakeholders.
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Apprenticeship Tracking
Apprenticeship tracking refers to the systematic process of monitoring and recording the progress, performance, and milestones achieved by apprentices throughout their participation in an apprenticeship program. This involves the collection and analysis of data related to various aspects of the apprenticeship journey, including training hours, skills development, assessments, mentorship interactions, and program completion status.
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Wraparound Services (Supportive Services)
Non-technical support resources meant to help apprentices succeed in their apprenticeship programs.
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Trades
A group of occupations which require specialized skills and training typically acquired through apprenticeships or technical institutes.
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Wishlist
A feature on e-commerce sites that allows users to create personalized collections of products they want to buy in the future.
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SSL
A standard security technology for establishing an encrypted link between a server and a client.
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WYSIWYG
An editor that allows users to see what the end result will look like while the document is being created.
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W
Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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B
Teaching assistantship
A position in which a student assists a professor with their teaching. Teaching assistantships can provide students with the opportunity to gain experience in teaching and to learn about a particular field.
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Cooperative education
A program that combines classroom instruction with alternating periods of paid employment. Cooperative education programs typically last for two or four years and lead to a degree.
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C
AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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B
Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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Social Media
Online platforms where users create and share content or participate in social networking.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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B
Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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B
Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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Rich Text
A flexible content block for adding formatted text, images, and links.
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Component Slots
Placeholders in components where other elements can be inserted.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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C
Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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Webflow University
An educational platform with tutorials and courses on using Webflow.
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