Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
Facebook Ads is an advertising platform that allows businesses to create and display tailored ads to specific audiences within the Facebook ecosystem, including Instagram and Messenger. Advertisers can target users based on various criteria, such as demographics, interests, behaviors, and location. Facebook Ads come in multiple formats, including image ads, video ads, carousel ads, and sponsored posts. The platform’s robust analytics tools provide detailed insights into ad performance, making it a powerful tool for driving brand awareness, generating leads, and increasing sales.
Other terms
Registered apprenticeship
An apprenticeship program that has been approved by a state or federal agency. Registered apprenticeships typically meet certain standards of quality, such as having a training plan, providing on-the-job training, and requiring apprentices to pass exams.
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Adult training programs
Adult training programs are structured educational initiatives designed to provide individuals who are further along in their careers with opportunities to enhance their skills, acquire new competencies, and pursue career advancement or transitions. These programs are specifically tailored to meet the needs of adults who may be seeking to upskill, reskill, or make a career switch.
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Continuing education
Education that is undertaken after a person has completed their formal education. Continuing education can be used to update skills, learn new skills, or advance one's career.
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Case management support tracking
Case management, also known as Activity Tracking, is a feature within apprenticeship management systems that allows administrators, managers, sponsors, and HR personnel to maintain private and detailed records related to an apprentice's progress, interactions, and performance. This feature enables authorized users to document important events, conversations, assessments, and any other relevant information in a secure and confidential manner. Typically, the apprentice is not able to view these notes.
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Web Server
A computer system that hosts websites and delivers web pages to users’ browsers.
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DoL (Department of Labor)
The Department of Labor (DOL) is responsible for overseeing the Registered Apprenticeship system in the United States. The DOL's Office of Apprenticeship (OA) provides a number of resources and services to help employers and individuals get started with apprenticeship.
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WYSIWYG
An editor that allows users to see what the end result will look like while the document is being created.
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Conversion Rate
The percentage of visitors to a website that completes a desired goal (a conversion) out of the total number of visitors.
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Chargeback
A demand by a credit card provider for a retailer to make good the loss on a fraudulent or disputed transaction.
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Version Control
A system that records changes to a file or set of files over time.
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WordPress
Wordpress is an open-source content management system (CMS) based on PHP and MySQL.
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UX
The overall experience of a person using a product, especially in terms of how easy or pleasing it is to use.
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Virtual apprenticeships
Apprenticeship programs that are conducted remotely or online, allowing participants to engage in training, learning, and skill development from a distance. In virtual apprenticeships, apprentices utilize digital tools, online platforms, and virtual learning environments to access educational materials, interact with mentors or instructors, and complete hands-on tasks or projects.
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SKU
A unique identifier for each distinct product and service that can be purchased.
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Job functions
Job functions refer to the specific tasks, responsibilities, duties, and activities that are associated with a particular role or position within an organization or industry. Understanding job functions is essential for tailoring training and skill development to meet the practical requirements of a chosen trade or occupation.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Master craftsman
A highly skilled worker who has achieved the highest level of mastery in their field.
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Apprenticeship
A training program that combines on-the-job learning with classroom instruction. Apprenticeships typically last for several years and lead to a nationally recognized credential.
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Logistics
The detailed coordination of complex operations involving people, facilities, or supplies.
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Competency evaluations
The process of evaluating apprentices throughout their program. Apprenticeship evaluation typically includes feedback from the apprentice's mentor, supervisor, and other stakeholders.
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Cooperative education
A program that combines classroom instruction with alternating periods of paid employment. Cooperative education programs typically last for two or four years and lead to a degree.
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Performance tracking
Performance tracking involves the systematic collection, analysis, and evaluation of data and metrics related to the progress, outcomes, and effectiveness of apprenticeship programs. This tracking helps program administrators, employers, and stakeholders assess the success of apprenticeship initiatives, identify areas for improvement, and make data-driven decisions to enhance program quality and impact.
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Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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Webflow University
An educational platform with tutorials and courses on using Webflow.
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OTJ / OJT (On the Job / On The Job Training)
The training that takes place in the workplace, also known as hands-on training where the apprentice learns by doing.
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Plugin
A software component that adds specific features to an existing computer program.
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Soft Skills (Durable Skills or Occupational Competencies)
Soft skills, also known as durable skills or occupational competencies, are non-technical abilities and personal attributes that enhance an individual's effectiveness in the workplace. Soft skills encompass traits such as communication, teamwork, problem-solving, adaptability, time management, and emotional intelligence.
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Apprenticeship suspension
Apprenticeship suspension refers to a temporary interruption or pause in an apprentice's participation in an apprenticeship program. This suspension can occur for various reasons, such as personal circumstances, health issues, changes in employment, or other unforeseen situations.
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TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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Research assistantship
A position in which a student assists a professor or other researcher with their research. Research assistantships can provide students with the opportunity to gain experience in research and to learn about a particular field.
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Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.
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Apprenticeship Tracking
Apprenticeship tracking refers to the systematic process of monitoring and recording the progress, performance, and milestones achieved by apprentices throughout their participation in an apprenticeship program. This involves the collection and analysis of data related to various aspects of the apprenticeship journey, including training hours, skills development, assessments, mentorship interactions, and program completion status.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Journeyman
A skilled worker who has completed an apprenticeship program and is qualified to work independently.
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WebSocket
A protocol that provides full-duplex communication channels over a single TCP connection.
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Dynamic Content
Content that updates automatically based on your CMS Collections.
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Web Hosting
A service that allows organizations and individuals to post a website or web page onto the internet.
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Cart Abandonment
When a potential customer starts a checkout process but does not complete the purchase.
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Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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SSL
A standard security technology for establishing an encrypted link between a server and a client.
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Youth apprenticeship
Youth apprenticeship is a structured and comprehensive training program that enables young individuals, typically high school students or recent graduates, to combine academic learning with on-the-job training in a specific trade or occupation. Youth apprenticeships provide students with early exposure to the world of work, allowing them to gain practical skills, industry knowledge, and real-world experience while still pursuing their education.
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Apprenticeship completion
Apprenticeship completion refers to the successful fulfillment of all requirements and milestones outlined in an apprenticeship program, resulting in the attainment of recognized credentials and the transition to becoming a skilled and proficient worker in a specific trade or occupation.
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Digital Wallet
A system that securely stores users’ payment information and passwords for numerous payment methods and websites.
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Gateway
A network node that connects two different networks and allows data to flow between them.
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Orientation
The process of introducing apprentices to the program and to their new workplace. Apprenticeship orientation typically includes information about the program's goals, requirements, and procedures.
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User Interface (UI)
The space where interactions between humans and machines occur.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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Social Media
Online platforms where users create and share content or participate in social networking.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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Rich Text
A flexible content block for adding formatted text, images, and links.
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Component Slots
Placeholders in components where other elements can be inserted.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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Webflow University
An educational platform with tutorials and courses on using Webflow.
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