Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.
Lead Generation involves attracting and converting strangers and prospects into leads—individuals who have indicated interest in your company’s products or services. This is typically achieved through various marketing techniques such as content marketing, social media marketing, email marketing, and paid advertising.
For example, offering a free e-book in exchange for a visitor’s email address is a common lead generation tactic.
Other terms
Professional development
Activities that help you improve your skills and knowledge in your field. Professional development can include taking courses, attending conferences, or reading industry publications.
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Commitment Statement
An agreement between the apprentice, the employer and the training provider covering: the planned content and schedule for training; what is expected and offered by each party; and how to resolve queries and complaints.
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Adult training programs
Adult training programs are structured educational initiatives designed to provide individuals who are further along in their careers with opportunities to enhance their skills, acquire new competencies, and pursue career advancement or transitions. These programs are specifically tailored to meet the needs of adults who may be seeking to upskill, reskill, or make a career switch.
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Chargeback
A demand by a credit card provider for a retailer to make good the loss on a fraudulent or disputed transaction.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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CMS Template Pages
Pages that dynamically display content from CMS Collections.
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Portfolio
A collection of your work that showcases your skills and accomplishments. Portfolios can be used to demonstrate your skills to potential employers or clients.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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JavaScript
A programming language commonly used to create interactive effects within web browsers.
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Case management support tracking
Case management, also known as Activity Tracking, is a feature within apprenticeship management systems that allows administrators, managers, sponsors, and HR personnel to maintain private and detailed records related to an apprentice's progress, interactions, and performance. This feature enables authorized users to document important events, conversations, assessments, and any other relevant information in a secure and confidential manner. Typically, the apprentice is not able to view these notes.
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Merchant Account
A type of bank account that allows businesses to accept payments by debit or credit cards.
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Agile
A methodology for managing projects that involve constant collaboration and working in iterations.
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Breakpoints
Settings that control how your site looks on different screen sizes.
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Product Page
A page on an e-commerce site that provides details about a specific product.
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AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Product Listing Page
A page on an e-commerce website that displays a list of products.
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Domain Name
The address where users can access a website, such as www.example.com.
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Apprenticeship completion
Apprenticeship completion refers to the successful fulfillment of all requirements and milestones outlined in an apprenticeship program, resulting in the attainment of recognized credentials and the transition to becoming a skilled and proficient worker in a specific trade or occupation.
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Benefits
The benefits that an apprentice may receive, such as health insurance, paid vacation, and retirement benefits. Apprenticeship benefits vary from employer to employer.
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Recurring Billing
A payment model where a customer authorizes a merchant to automatically charge them on a regular basis.
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Office of Apprenticeship
The Office of Apprenticeship (OA) is a federal body responsible for overseeing, regulating, and supporting apprenticeship programs within a specific jurisdiction. The primary role of the Office of Apprenticeship is to ensure the quality, consistency, and effectiveness of apprenticeship initiatives by setting standards, providing guidance, and facilitating collaboration among apprentices, employers, educational institutions, and other stakeholders
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Sponsorship
A program in which a company provides financial support and other resources to a student or recent graduate in exchange for their work on a project or research.
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Plugin
A software component that adds specific features to an existing computer program.
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Full-Stack Developer
A developer proficient in both front-end and back-end development.
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Fellowship
A program that provides financial support and other resources to a student or recent graduate in exchange for their work on a research project or for their service to a community organization.
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Tech apprenticeships (technology and IT)
These apprenticeships offer opportunities to learn about areas such as software development, cybersecurity, data analysis, network administration, and more.
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Average Order Value
The average amount spent each time a customer places an order.
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Work-study
A program that provides financial assistance to students in exchange for part-time employment on campus or in the community.
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Mentor
A more experienced and knowledgeable person who provides guidance, support, and advice to a less experienced person.
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Apprenticeship Tracking
Apprenticeship tracking refers to the systematic process of monitoring and recording the progress, performance, and milestones achieved by apprentices throughout their participation in an apprenticeship program. This involves the collection and analysis of data related to various aspects of the apprenticeship journey, including training hours, skills development, assessments, mentorship interactions, and program completion status.
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Apprenticeable occupations
Apprenticeable occupations refer to specific job roles or professions that are well-suited for structured apprenticeship training programs.
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Orientation
The process of introducing apprentices to the program and to their new workplace. Apprenticeship orientation typically includes information about the program's goals, requirements, and procedures.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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Social Media
Online platforms where users create and share content or participate in social networking.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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Rich Text
A flexible content block for adding formatted text, images, and links.
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Component Slots
Placeholders in components where other elements can be inserted.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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