PPC
An internet advertising model used to drive traffic to websites, where advertisers pay a fee each time one of their ads is clicked.
PPC (Pay-Per-Click) is an online advertising model in which advertisers pay each time a user clicks on one of their ads. PPC is commonly used in search engine advertising, where businesses bid on keywords to have their ads appear in search results.
For example, Google Ads is a popular PPC platform that allows businesses to create ads that appear when users search for specific terms.
Other terms
Retention
Retention refers to the ability of apprentices to remain actively engaged and enrolled in an apprenticeship program from the start to the successful completion of the program. Effective retention strategies involve creating a positive and supportive learning environment, offering mentorship and guidance, addressing challenges promptly, and providing resources to help apprentices succeed.
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Competency evaluations
The process of evaluating apprentices throughout their program. Apprenticeship evaluation typically includes feedback from the apprentice's mentor, supervisor, and other stakeholders.
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Program Sponsors
A program in which a company provides financial support and other resources to a student or recent graduate in exchange for their work on a project or research.
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Digital Wallet
A system that securely stores users’ payment information and passwords for numerous payment methods and websites.
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Work processes
Work processes are structured and organized methods that employees use to complete tasks, create value, and achieve specific goals within a company or industry. These processes outline the step-by-step procedures, methods, and workflows that individuals follow to carry out their responsibilities effectively.
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Professional certification
A credential that is awarded to individuals who have met certain standards of competence in a particular field. Professional certifications can be obtained through a variety of organizations, such as professional associations and industry bodies.
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Omnichannel
A multichannel sales approach that provides the customer with an integrated shopping experience.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Work-study advisor
A person who is responsible for helping students with their work-study programs.
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Third-Party Logistics
An organization’s use of third-party businesses to outsource elements of its distribution, warehousing, and fulfillment services.
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Conversion Rate
The percentage of visitors to a website that completes a desired goal (a conversion) out of the total number of visitors.
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Career counseling
The process of helping people make informed decisions about their careers. Career counseling can be done through a variety of professionals, such as career counselors, coaches, and mentors.
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Gateway
A network node that connects two different networks and allows data to flow between them.
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Assessments
The systematic processes used to evaluate and measure an apprentice's knowledge, skills, and competencies in relation to the learning objectives and performance standards of the apprenticeship program. These evaluations are designed to gauge an apprentice's progress, identify strengths and areas for improvement, and ensure that they are meeting the requirements of their chosen trade or occupation.
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Recurring Billing
A payment model where a customer authorizes a merchant to automatically charge them on a regular basis.
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User Experience (UX)
The overall experience of a person using a product, especially in terms of how easy or pleasing it is to use.
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Hard Skills (Foundational Competencies)
Hard skills, often referred to as foundational competencies, are specific and quantifiable abilities, expertise, and technical proficiencies that are essential for performing tasks and duties within a particular trade, profession, or industry.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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Networking
The process of building relationships with people who can help you advance your career. Networking can be done through formal events, such as conferences and meetups, or through informal interactions, such as meeting people at work or through social media.
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Python
A high-level programming language known for its readability and versatility.
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Transcript
A transcript is an official document that provides a comprehensive record of an individual's educational achievements, including courses completed, grades earned, and other relevant information.
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SAA (State Apprenticeship Agency)
These are the organizations responsible for overseeing, managing, and assisting apprenticeship programs in their respective states.
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Breadcrumb Navigation
A secondary navigation system that shows a user’s location in a website or web application.
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Remarketing
The process of targeting ads to users who have previously interacted with a website or advertisement.
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Occupation
A specific trade (job) that requires specialized skills and training.
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Product Listing Page
A page on an e-commerce website that displays a list of products.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Work-study
A program that provides financial assistance to students in exchange for part-time employment on campus or in the community.
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Grid Layout
A layout system that allows for precise control over web design grids.
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Shadowing
A process in which a person observes another person at work for a period of time. Shadowing can provide an opportunity to learn about a particular job or field.
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Soft Skills (Durable Skills or Occupational Competencies)
Soft skills, also known as durable skills or occupational competencies, are non-technical abilities and personal attributes that enhance an individual's effectiveness in the workplace. Soft skills encompass traits such as communication, teamwork, problem-solving, adaptability, time management, and emotional intelligence.
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SSL
A standard security technology for establishing an encrypted link between a server and a client.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Wage progression
The scheduled increase in an apprentice's earnings over the course of their apprenticeship program as they acquire new skills, gain experience, and demonstrate proficiency in their chosen trade or occupation. As apprentices develop their capabilities and contribute more effectively to the workforce, their wages are incrementally adjusted to reflect their growing level of competence and value to the employer.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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Social Media
Online platforms where users create and share content or participate in social networking.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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Rich Text
A flexible content block for adding formatted text, images, and links.
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Component Slots
Placeholders in components where other elements can be inserted.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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