WordPress
Wordpress is an open-source content management system (CMS) based on PHP and MySQL.
Other terms
SKU
A unique identifier for each distinct product and service that can be purchased.
Read full description
S
Rich Text
A flexible content block for adding formatted text, images, and links.
Read full description
R
Gateway
A network node that connects two different networks and allows data to flow between them.
Read full description
G
A/B Testing
A method of comparing two versions of a webpage or app against each other to determine which one performs better.
Read full description
A
Breadcrumb Navigation
A secondary navigation system that shows a user’s location in a website or web application.
Read full description
B
Technical Skills
The skills people need in order to be able to complete the tasks that they are required to do on the job. Technical skills vary from job to job and typically require occupation- or industry-specific knowledge. They often combine theoretical and applied competencies.
Read full description
T
Registered apprenticeship
An apprenticeship program that has been approved by a state or federal agency. Registered apprenticeships typically meet certain standards of quality, such as having a training plan, providing on-the-job training, and requiring apprentices to pass exams.
Read full description
R
Graduation
The process of celebrating the successful completion of an apprenticeship program. Apprenticeship graduation typically includes a ceremony and a presentation of awards.
Read full description
G
Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
Read full description
F
User Interface (UI)
The space where interactions between humans and machines occur.
Read full description
U
Virtual apprenticeships
Apprenticeship programs that are conducted remotely or online, allowing participants to engage in training, learning, and skill development from a distance. In virtual apprenticeships, apprentices utilize digital tools, online platforms, and virtual learning environments to access educational materials, interact with mentors or instructors, and complete hands-on tasks or projects.
Read full description
V
Stakeholders
Stakeholders are individuals, organizations, or other groups that have a vested interest in the success, development, and outcomes of apprenticeship programs. Stakeholders typically include apprentices themselves, employers, educational institutions, government agencies, industry associations, trade unions, and community representatives.
Read full description
S
AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
Read full description
A
CMS Collections
Structured content types that can be used dynamically across your site.
Read full description
C
Career Advancement
Career advancement encompasses the development of skills, knowledge, and experience that enable an apprentice to move from entry-level positions to more advanced roles with greater responsibilities and opportunities.
Read full description
C
Keywords
A keyword is a specific word or phrase used to find and identify relevant information within a database, search engine, or other information retrieval systems.
Read full description
K
Webflow Community
A supportive network of Webflow users who share knowledge and resources.
Read full description
W
Credential transparency
Credential transparency refers to the clarity, accessibility, and comprehensibility of information related to educational achievements, qualifications, certifications, and credentials earned by individuals.
Read full description
C
Responsive Images
Images that automatically adjust to fit different screen sizes.
Read full description
R
National Apprenticeship Week
National Apprenticeship Week is an annual event dedicated to raising awareness, promoting, and celebrating the benefits of apprenticeship programs across a country. During this designated week, various activities, events, workshops, and initiatives are organized to showcase the contributions of apprenticeships to workforce development, economic growth, and skills training.
Read full description
N
Sponsorship
A program in which a company provides financial support and other resources to a student or recent graduate in exchange for their work on a project or research.
Read full description
S
Digital Wallet
A system that securely stores users’ payment information and passwords for numerous payment methods and websites.
Read full description
D
Omnichannel
A multichannel sales approach that provides the customer with an integrated shopping experience.
Read full description
O
Functional Skills
The essential literacy and numeracy skills that apprentices need to succeed in their chosen field (reading, writing, comprehension, computer skills, among others).
Read full description
F
Cross-Selling
The practice of selling an additional product or service to an existing customer.
Read full description
C
Skills-Based Hiring
Skills-based hiring is an approach to recruitment and selection that focuses on evaluating candidates based on their demonstrated skills, competencies, and abilities relevant to the job requirements, rather than solely relying on traditional factors like education, years of experience, or previous job titles.
Read full description
S
RTI (Related Technical Instruction)
This is the training that takes place in the classroom which can consist of theoretical knowledge and projects in a controlled setting.
Read full description
R
Career Pathways
Career pathways outline the progression from entry-level positions to more advanced and specialized roles. Apprenticeship-based career pathways provide individuals with a clear roadmap for skill development, outlining the sequence of apprenticeship levels, on-the-job training, classroom instruction, certifications, and potential opportunities for advancement.
Read full description
C
Unregistered apprenticeship
An apprenticeship program that has not been approved by a state or federal agency. Unregistered apprenticeships may not meet the same standards of quality as registered apprenticeships.
Read full description
U
Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
Read full description
C
Skills-Based Career Paths
These are structured and progressive routes that individuals follow to develop and advance their expertise within a particular industry or occupation. These paths are guided by the acquisition and mastery of specific skills, competencies, and proficiencies that are directly relevant to the chosen field.
Read full description
S
Internship coordinator
A person who is responsible for recruiting, selecting, and placing interns.
Read full description
I
Product Page
A page on an e-commerce site that provides details about a specific product.
Read full description
P
Plugin
A software component that adds specific features to an existing computer program.
Read full description
P
Journeyman
A skilled worker who has completed an apprenticeship program and is qualified to work independently.
Read full description
J
Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
Read full description
V
WebSocket
A protocol that provides full-duplex communication channels over a single TCP connection.
Read full description
W
Education Provider
An education provider is an institution, organization, or entity that offers formal educational programs, training, and instruction to individuals seeking to acquire knowledge, skills, and qualifications in a specific field or discipline. These providers can include vocational schools, community colleges, technical institutes, universities, and other training centers.
Read full description
E
Assessments
The systematic processes used to evaluate and measure an apprentice's knowledge, skills, and competencies in relation to the learning objectives and performance standards of the apprenticeship program. These evaluations are designed to gauge an apprentice's progress, identify strengths and areas for improvement, and ensure that they are meeting the requirements of their chosen trade or occupation.
Read full description
A
Wishlist
A feature on e-commerce sites that allows users to create personalized collections of products they want to buy in the future.
Read full description
W
XML
A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.
Read full description
X
Wage progression
The scheduled increase in an apprentice's earnings over the course of their apprenticeship program as they acquire new skills, gain experience, and demonstrate proficiency in their chosen trade or occupation. As apprentices develop their capabilities and contribute more effectively to the workforce, their wages are incrementally adjusted to reflect their growing level of competence and value to the employer.
Read full description
W
Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
Read full description
S
Third-Party Logistics
An organization’s use of third-party businesses to outsource elements of its distribution, warehousing, and fulfillment services.
Read full description
T
Application
The process of applying for an apprenticeship program. Apprenticeship applications typically require information about the applicant's education, experience, and skills.
Read full description
A
Webflow Experts
Certified professionals who specialize in Webflow design and development.
Read full description
W
IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
Read full description
I
Lottie Animation
A lightweight, scalable animation format supported by Webflow.
Read full description
L
Mentor
A more experienced and knowledgeable person who provides guidance, support, and advice to a less experienced person.
Read full description
M
AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
Read full description
A
Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
Read full description
F
Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
Read full description
S
SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
Read full description
S
Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
Read full description
V
Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
Read full description
W
TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
Read full description
T
TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
Read full description
T
Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
Read full description
G
Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
Read full description
F
Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
Read full description
S
Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
Read full description
B
Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
Read full description
A
Social Media
Online platforms where users create and share content or participate in social networking.
Read full description
S
Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
Read full description
B
Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
Read full description
B
Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
Read full description
N
WebP
WebP is an image format developed by Google that provides superior compression for web images.
Read full description
W
AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
Read full description
A
Rich Text
A flexible content block for adding formatted text, images, and links.
Read full description
R
Component Slots
Placeholders in components where other elements can be inserted.
Read full description
C
Element Settings
Options for configuring the properties and behaviors of elements.
Read full description
E
Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
Read full description
G
Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
Read full description
A
Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
Read full description
S
Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
Read full description
C
Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
Read full description
W
Webflow Community
A supportive network of Webflow users who share knowledge and resources.
Read full description
W
IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
Read full description
I
Webflow Designer
The tool used to visually design and develop Webflow websites.
Read full description
W
Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
Read full description
W
Webflow Experts
Certified professionals who specialize in Webflow design and development.
Read full description
W
Backup and Versioning
Features that allow you to save and restore previous versions of your site.
Read full description
B
Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
Read full description
T
Lottie Animation
A lightweight, scalable animation format supported by Webflow.
Read full description
L