Glossary
Refund
The return of money to a customer for a returned product or canceled service.
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Recurring Billing
A payment model where a customer authorizes a merchant to automatically charge them on a regular basis.
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RTI (Related Technical Instruction)
This is the training that takes place in the classroom which can consist of theoretical knowledge and projects in a controlled setting.
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RAPIDS
An acronym that stands for Registered Apprenticeship Partners Information Data System which is a web portal that is used to manage registered apprenticeships in the U.S.
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Python
A high-level programming language known for its readability and versatility.
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Program Sponsors
A program in which a company provides financial support and other resources to a student or recent graduate in exchange for their work on a project or research.
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Professional development
Activities that help you improve your skills and knowledge in your field. Professional development can include taking courses, attending conferences, or reading industry publications.
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Professional certification
A credential that is awarded to individuals who have met certain standards of competence in a particular field. Professional certifications can be obtained through a variety of organizations, such as professional associations and industry bodies.
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Product Page
A page on an e-commerce site that provides details about a specific product.
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Product Listing Page
A page on an e-commerce website that displays a list of products.
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Pre-apprenticeship
Pre-apprenticeship refers to a preparatory training program designed to equip individuals with foundational skills, knowledge, and experiences that enhance their readiness for entry into a formal apprenticeship program. Pre-apprenticeship programs are often tailored to specific trades or industries and provide participants with an introduction to the basic technical skills, safety protocols, and industry-specific practices relevant to their chosen field.
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Portfolio
A collection of your work that showcases your skills and accomplishments. Portfolios can be used to demonstrate your skills to potential employers or clients.
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Plugin
A software component that adds specific features to an existing computer program.
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Personalization
Tailoring a service or product to accommodate specific individuals.
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Performance tracking
Performance tracking involves the systematic collection, analysis, and evaluation of data and metrics related to the progress, outcomes, and effectiveness of apprenticeship programs. This tracking helps program administrators, employers, and stakeholders assess the success of apprenticeship initiatives, identify areas for improvement, and make data-driven decisions to enhance program quality and impact.
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Payment Gateway
A service that authorizes credit card payments for online and offline businesses.
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PPC
An internet advertising model used to drive traffic to websites, where advertisers pay a fee each time one of their ads is clicked.
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Orientation
The process of introducing apprentices to the program and to their new workplace. Apprenticeship orientation typically includes information about the program's goals, requirements, and procedures.
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Opportunities
The many different apprenticeship programs that are available in a variety of fields. Apprenticeship opportunities can be found through a variety of sources, such as online job boards, government websites, and trade associations.
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Open Rate
A metric that measures the percentage of emails opened in an email marketing campaign.
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Omnichannel
A multichannel sales approach that provides the customer with an integrated shopping experience.
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O
Office of Apprenticeship
The Office of Apprenticeship (OA) is a federal body responsible for overseeing, regulating, and supporting apprenticeship programs within a specific jurisdiction. The primary role of the Office of Apprenticeship is to ensure the quality, consistency, and effectiveness of apprenticeship initiatives by setting standards, providing guidance, and facilitating collaboration among apprentices, employers, educational institutions, and other stakeholders
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Occupation
A specific trade (job) that requires specialized skills and training.
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OTJ / OJT (On the Job / On The Job Training)
The training that takes place in the workplace, also known as hands-on training where the apprentice learns by doing.
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Niche Market
A focused, targetable portion of a broader market in which specialized products or services are sold.
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Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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Networking
The process of building relationships with people who can help you advance your career. Networking can be done through formal events, such as conferences and meetups, or through informal interactions, such as meeting people at work or through social media.
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National Apprenticeship Week
National Apprenticeship Week is an annual event dedicated to raising awareness, promoting, and celebrating the benefits of apprenticeship programs across a country. During this designated week, various activities, events, workshops, and initiatives are organized to showcase the contributions of apprenticeships to workforce development, economic growth, and skills training.
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Modern apprenticeships
National Apprenticeship Week is an annual event dedicated to raising awareness, promoting, and celebrating the benefits of apprenticeship programs across a country. During this designated week, various activities, events, workshops, and initiatives are organized to showcase the contributions of apprenticeships to workforce development, economic growth, and skills training.
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M
Merchant Account
A type of bank account that allows businesses to accept payments by debit or credit cards.
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Mentorship
A relationship between a more experienced and knowledgeable person (the mentor) and a less experienced person (the mentee). Mentors can provide mentees with guidance, support, and advice.
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Mentor
A more experienced and knowledgeable person who provides guidance, support, and advice to a less experienced person.
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Mentee
A less experienced person who receives guidance, support, and advice from a mentor.
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Master craftsman
A highly skilled worker who has achieved the highest level of mastery in their field.
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Market Segmentation
The process of dividing a target market into smaller, more defined categories.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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L
Logistics
The detailed coordination of complex operations involving people, facilities, or supplies.
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Leadership development program
A program that is designed to help students develop their leadership skills. Leadership development programs can include workshops, training, and mentoring.
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Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.
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Landing Page
A standalone web page created specifically for a marketing or advertising campaign.
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LMS (Learning Management System)
An LMS is a software that helps organizations create, manage, and administer training content and assessments.
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Keywords
A keyword is a specific word or phrase used to find and identify relevant information within a database, search engine, or other information retrieval systems.
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K
KSB (Knowledge, Skills, Behavior)
The core attributes that an apprentice must have in order to be competent in the occupation they will be working in.
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Journeyman
A skilled worker who has completed an apprenticeship program and is qualified to work independently.
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Journal
A record of the apprentice's training and experience. The apprenticeship journal is used to track the apprentice's progress and to document their learning.
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Job functions
Job functions refer to the specific tasks, responsibilities, duties, and activities that are associated with a particular role or position within an organization or industry. Understanding job functions is essential for tailoring training and skill development to meet the practical requirements of a chosen trade or occupation.
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JavaScript
A programming language commonly used to create interactive effects within web browsers.
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Inventory Management
The supervision of non-capitalized assets (inventory) and stock items.
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Interview
The process of interviewing for an apprenticeship program. Apprenticeship interviews typically involve questions about the applicant's education, experience, and skills.
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Internship coordinator
A person who is responsible for recruiting, selecting, and placing interns.
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Internship
A temporary position that provides students or recent graduates with the opportunity to gain work experience in a particular field. Internships typically last for a few months and do not lead to a credential.
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Industry Registered Apprenticeship Programs (IRAP)
IRAPs are apprenticeship initiatives that are designed, developed, and recognized by industry-specific organizations, employer groups, or associations. These adhere to the U.S. Department of Labor's established standards and are registered with the appropriate State Apprenticeship Agencies.
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Inbound Marketing
A strategy that focuses on attracting customers through relevant and helpful content.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Hyperlink
A reference in a digital document that leads to another section of the document or to another document.
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H
Hard Skills (Foundational Competencies)
Hard skills, often referred to as foundational competencies, are specific and quantifiable abilities, expertise, and technical proficiencies that are essential for performing tasks and duties within a particular trade, profession, or industry.
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Grid Layout
A layout system that allows for precise control over web design grids.
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Graduation
The process of celebrating the successful completion of an apprenticeship program. Apprenticeship graduation typically includes a ceremony and a presentation of awards.
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G
Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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Gateway
A network node that connects two different networks and allows data to flow between them.
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Functional Skills
The essential literacy and numeracy skills that apprentices need to succeed in their chosen field (reading, writing, comprehension, computer skills, among others).
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F
Full-Stack Developer
A developer proficient in both front-end and back-end development.
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Fulfillment
The process of receiving, packaging, and shipping orders for goods.
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Front-End Development
Client-side development focused on what users see and interact with.
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Flexbox
A layout model that allows you to design flexible and responsive layouts.
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Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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F
Fellowship
A program that provides financial support and other resources to a student or recent graduate in exchange for their work on a research project or for their service to a community organization.
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Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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F
Externship
A temporary position that provides students or recent graduates with the opportunity to gain work experience in a particular field. Externships are similar to internships, but they are typically unpaid.
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E
Equal Employment Opportunity
Equal employment opportunity (EEO) refers to the principle and practice of providing fair and unbiased treatment to all individuals, regardless of their race, color, religion, sex, national origin, age, disability, or other protected characteristics.
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Engagement Rate
A metric that measures the level of interaction that content receives from an audience.
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End Point Assessment Organization (EPA / EPAO)
Typically an independent assessor that administers the End Point Assessment.
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End Point Assessment (EPA)
The final assessment that apprentices must take in order to complete their apprenticeship.
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Encryption
The process of converting information or data into a code to prevent unauthorized access.
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