Omnichannel

Omnichannel refers to a sales strategy that integrates multiple shopping channels, such as brick-and-mortar stores, online stores, and mobile apps, to provide a seamless customer experience. In an omnichannel approach, customers can interact with the brand across different channels and still receive a consistent experience.

For example, a customer might research a product online, purchase it through a mobile app, and pick it up in-store.