Interactions
Animations and transitions that enhance user engagement.
Interactions in Webflow allow you to create animations and transitions to enhance user engagement.
These interactions help create a dynamic and interactive user experience.
Other terms
Gateway
A network node that connects two different networks and allows data to flow between them.
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A/B Testing
A method of comparing two versions of a webpage or app against each other to determine which one performs better.
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Breadcrumb Navigation
A secondary navigation system that shows a user’s location in a website or web application.
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Technical assistance
These serve as dedicated resources and hubs of expertise within the Registered Apprenticeship system. These centers play a pivotal role in fostering the growth, quality, and inclusivity of Registered Apprenticeship Programs (RAPs) by offering a range of specialized services to key stakeholders.
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Remarketing
The process of targeting ads to users who have previously interacted with a website or advertisement.
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JavaScript
A programming language commonly used to create interactive effects within web browsers.
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SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Graduation
The process of celebrating the successful completion of an apprenticeship program. Apprenticeship graduation typically includes a ceremony and a presentation of awards.
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Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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Version Control
A system that records changes to a file or set of files over time.
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Vocational Skills
Groups of skills and knowledge necessary for performing a job within a specific industry which can include technical skills, communication skills, problem solving skills, and safety training.
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Standards
The requirements that must be met for an apprenticeship program to be considered registered. Apprenticeship standards typically include requirements for the training plan, the on-the-job training, and the exams that apprentices must pass.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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Internship
A temporary position that provides students or recent graduates with the opportunity to gain work experience in a particular field. Internships typically last for a few months and do not lead to a credential.
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CMS Collections
Structured content types that can be used dynamically across your site.
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Career Advancement
Career advancement encompasses the development of skills, knowledge, and experience that enable an apprentice to move from entry-level positions to more advanced roles with greater responsibilities and opportunities.
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Stakeholders
Stakeholders are individuals, organizations, or other groups that have a vested interest in the success, development, and outcomes of apprenticeship programs. Stakeholders typically include apprentices themselves, employers, educational institutions, government agencies, industry associations, trade unions, and community representatives.
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LMS (Learning Management System)
An LMS is a software that helps organizations create, manage, and administer training content and assessments.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Credential transparency
Credential transparency refers to the clarity, accessibility, and comprehensibility of information related to educational achievements, qualifications, certifications, and credentials earned by individuals.
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Retention
Retention refers to the ability of apprentices to remain actively engaged and enrolled in an apprenticeship program from the start to the successful completion of the program. Effective retention strategies involve creating a positive and supportive learning environment, offering mentorship and guidance, addressing challenges promptly, and providing resources to help apprentices succeed.
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Digital Wallet
A system that securely stores users’ payment information and passwords for numerous payment methods and websites.
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Open Rate
A metric that measures the percentage of emails opened in an email marketing campaign.
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Functional Skills
The essential literacy and numeracy skills that apprentices need to succeed in their chosen field (reading, writing, comprehension, computer skills, among others).
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Cross-Selling
The practice of selling an additional product or service to an existing customer.
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Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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Career Pathways
Career pathways outline the progression from entry-level positions to more advanced and specialized roles. Apprenticeship-based career pathways provide individuals with a clear roadmap for skill development, outlining the sequence of apprenticeship levels, on-the-job training, classroom instruction, certifications, and potential opportunities for advancement.
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Networking
The process of building relationships with people who can help you advance your career. Networking can be done through formal events, such as conferences and meetups, or through informal interactions, such as meeting people at work or through social media.
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Logistics
The detailed coordination of complex operations involving people, facilities, or supplies.
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Up-Selling
The practice of encouraging customers to purchase a higher-end product than the one they originally intended to buy.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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Skills-Based Hiring
Skills-based hiring is an approach to recruitment and selection that focuses on evaluating candidates based on their demonstrated skills, competencies, and abilities relevant to the job requirements, rather than solely relying on traditional factors like education, years of experience, or previous job titles.
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Interview
The process of interviewing for an apprenticeship program. Apprenticeship interviews typically involve questions about the applicant's education, experience, and skills.
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Professional certification
A credential that is awarded to individuals who have met certain standards of competence in a particular field. Professional certifications can be obtained through a variety of organizations, such as professional associations and industry bodies.
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KSB (Knowledge, Skills, Behavior)
The core attributes that an apprentice must have in order to be competent in the occupation they will be working in.
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Virtual apprenticeships
Apprenticeship programs that are conducted remotely or online, allowing participants to engage in training, learning, and skill development from a distance. In virtual apprenticeships, apprentices utilize digital tools, online platforms, and virtual learning environments to access educational materials, interact with mentors or instructors, and complete hands-on tasks or projects.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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Education Provider
An education provider is an institution, organization, or entity that offers formal educational programs, training, and instruction to individuals seeking to acquire knowledge, skills, and qualifications in a specific field or discipline. These providers can include vocational schools, community colleges, technical institutes, universities, and other training centers.
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Assessments
The systematic processes used to evaluate and measure an apprentice's knowledge, skills, and competencies in relation to the learning objectives and performance standards of the apprenticeship program. These evaluations are designed to gauge an apprentice's progress, identify strengths and areas for improvement, and ensure that they are meeting the requirements of their chosen trade or occupation.
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WordPress
Wordpress is an open-source content management system (CMS) based on PHP and MySQL.
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XML
A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.
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Web Hosting
A service that allows organizations and individuals to post a website or web page onto the internet.
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Social Media
Online platforms where users create and share content or participate in social networking.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Application
The process of applying for an apprenticeship program. Apprenticeship applications typically require information about the applicant's education, experience, and skills.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Market Segmentation
The process of dividing a target market into smaller, more defined categories.
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Mentorship
A relationship between a more experienced and knowledgeable person (the mentor) and a less experienced person (the mentee). Mentors can provide mentees with guidance, support, and advice.
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OTJ / OJT (On the Job / On The Job Training)
The training that takes place in the workplace, also known as hands-on training where the apprentice learns by doing.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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Social Media
Online platforms where users create and share content or participate in social networking.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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Rich Text
A flexible content block for adding formatted text, images, and links.
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Component Slots
Placeholders in components where other elements can be inserted.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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C
Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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