A/B Testing
A method of comparing two versions of a webpage or app against each other to determine which one performs better.
A/B Testing is an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variant performs better. This helps in making informed decisions about changes to improve performance. For example, an A/B test might compare two versions of a call-to-action button to see which one results in more conversions.
Other terms
Office of Apprenticeship
The Office of Apprenticeship (OA) is a federal body responsible for overseeing, regulating, and supporting apprenticeship programs within a specific jurisdiction. The primary role of the Office of Apprenticeship is to ensure the quality, consistency, and effectiveness of apprenticeship initiatives by setting standards, providing guidance, and facilitating collaboration among apprentices, employers, educational institutions, and other stakeholders
Read full description
O
PPC
An internet advertising model used to drive traffic to websites, where advertisers pay a fee each time one of their ads is clicked.
Read full description
P
IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
Read full description
I
Tech apprenticeships (technology and IT)
These apprenticeships offer opportunities to learn about areas such as software development, cybersecurity, data analysis, network administration, and more.
Read full description
T
Assessments
The systematic processes used to evaluate and measure an apprentice's knowledge, skills, and competencies in relation to the learning objectives and performance standards of the apprenticeship program. These evaluations are designed to gauge an apprentice's progress, identify strengths and areas for improvement, and ensure that they are meeting the requirements of their chosen trade or occupation.
Read full description
A
Customer Lifetime Value
The total worth of a customer to a business over the entirety of their relationship.
Read full description
C
CMS Collections
Structured content types that can be used dynamically across your site.
Read full description
C
Work-based learning
Work-based learning provides individuals, such as apprentices, with the opportunity to apply theoretical knowledge gained in the classroom to real-world tasks and challenges. Work-based learning fosters the development of job-specific skills, industry-specific competencies, and a deep understanding of work processes.
Read full description
W
Registered apprenticeship
An apprenticeship program that has been approved by a state or federal agency. Registered apprenticeships typically meet certain standards of quality, such as having a training plan, providing on-the-job training, and requiring apprentices to pass exams.
Read full description
R
Time tracking
Time tracking refers to the logging and monitoring of the hours and periods that apprentices dedicate to various aspects of their apprenticeship program. This includes tracking the time spent on on-the-job training, classroom instruction, mentorship, and other related activities.
Read full description
T
Domain Name
The address where users can access a website, such as www.example.com.
Read full description
D
Equal Employment Opportunity
Equal employment opportunity (EEO) refers to the principle and practice of providing fair and unbiased treatment to all individuals, regardless of their race, color, religion, sex, national origin, age, disability, or other protected characteristics.
Read full description
E
Technical assistance
These serve as dedicated resources and hubs of expertise within the Registered Apprenticeship system. These centers play a pivotal role in fostering the growth, quality, and inclusivity of Registered Apprenticeship Programs (RAPs) by offering a range of specialized services to key stakeholders.
Read full description
T
Externship
A temporary position that provides students or recent graduates with the opportunity to gain work experience in a particular field. Externships are similar to internships, but they are typically unpaid.
Read full description
E
Backup and Versioning
Features that allow you to save and restore previous versions of your site.
Read full description
B
Accessibility
The practice of making websites usable by people of all abilities and disabilities.
Read full description
A
Sponsorship
A program in which a company provides financial support and other resources to a student or recent graduate in exchange for their work on a project or research.
Read full description
S
Agile
A methodology for managing projects that involve constant collaboration and working in iterations.
Read full description
A
WYSIWYG
An editor that allows users to see what the end result will look like while the document is being created.
Read full description
W
Chargeback
A demand by a credit card provider for a retailer to make good the loss on a fraudulent or disputed transaction.
Read full description
C
Cooperative education
A program that combines classroom instruction with alternating periods of paid employment. Cooperative education programs typically last for two or four years and lead to a degree.
Read full description
C
Work processes
Work processes are structured and organized methods that employees use to complete tasks, create value, and achieve specific goals within a company or industry. These processes outline the step-by-step procedures, methods, and workflows that individuals follow to carry out their responsibilities effectively.
Read full description
W
OTJ / OJT (On the Job / On The Job Training)
The training that takes place in the workplace, also known as hands-on training where the apprentice learns by doing.
Read full description
O
Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
Read full description
A
Youth apprenticeship
Youth apprenticeship is a structured and comprehensive training program that enables young individuals, typically high school students or recent graduates, to combine academic learning with on-the-job training in a specific trade or occupation. Youth apprenticeships provide students with early exposure to the world of work, allowing them to gain practical skills, industry knowledge, and real-world experience while still pursuing their education.
Read full description
Y
Version Control
A system that records changes to a file or set of files over time.
Read full description
V
Cross-Selling
The practice of selling an additional product or service to an existing customer.
Read full description
C
Selection
The process of selecting apprentices for a program. Apprenticeship selection criteria vary from program to program, but they typically include factors such as the applicant's education, experience, and skills.
Read full description
S
Responsive Images
Images that automatically adjust to fit different screen sizes.
Read full description
R
Python
A high-level programming language known for its readability and versatility.
Read full description
P
SEO
The process of optimizing a website to rank higher in search engine results (Google Chrome, BING, Yahoo etc).
Read full description
S
Case management support tracking
Case management, also known as Activity Tracking, is a feature within apprenticeship management systems that allows administrators, managers, sponsors, and HR personnel to maintain private and detailed records related to an apprentice's progress, interactions, and performance. This feature enables authorized users to document important events, conversations, assessments, and any other relevant information in a secure and confidential manner. Typically, the apprentice is not able to view these notes.
Read full description
C
Hard Skills (Foundational Competencies)
Hard skills, often referred to as foundational competencies, are specific and quantifiable abilities, expertise, and technical proficiencies that are essential for performing tasks and duties within a particular trade, profession, or industry.
Read full description
H
User Interface (UI)
The space where interactions between humans and machines occur.
Read full description
U
YAML
A human-readable data serialization standard that can be used in conjunction with all programming languages.
Read full description
Y
AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
Read full description
A
Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
Read full description
F
Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
Read full description
S
SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
Read full description
S
Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
Read full description
V
Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
Read full description
W
TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
Read full description
T
TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
Read full description
T
Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
Read full description
G
Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
Read full description
F
Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
Read full description
S
Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
Read full description
B
Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
Read full description
A
Social Media
Online platforms where users create and share content or participate in social networking.
Read full description
S
Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
Read full description
B
Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
Read full description
B
Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
Read full description
N
WebP
WebP is an image format developed by Google that provides superior compression for web images.
Read full description
W
AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
Read full description
A
Rich Text
A flexible content block for adding formatted text, images, and links.
Read full description
R
Component Slots
Placeholders in components where other elements can be inserted.
Read full description
C
Element Settings
Options for configuring the properties and behaviors of elements.
Read full description
E
Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
Read full description
G
Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
Read full description
A
Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
Read full description
S
Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
Read full description
C
Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
Read full description
W
Webflow Community
A supportive network of Webflow users who share knowledge and resources.
Read full description
W
IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
Read full description
I
Webflow Designer
The tool used to visually design and develop Webflow websites.
Read full description
W
Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
Read full description
W
Webflow Experts
Certified professionals who specialize in Webflow design and development.
Read full description
W
Backup and Versioning
Features that allow you to save and restore previous versions of your site.
Read full description
B
Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
Read full description
T
Lottie Animation
A lightweight, scalable animation format supported by Webflow.
Read full description
L






