Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
Ad Revenue is the income that businesses, website owners, and content creators earn from displaying advertisements on their platforms. This revenue is typically generated through models such as pay-per-click (PPC), pay-per-impression (CPM), or pay-per-action (CPA). Ad revenue is a significant source of income for online publishers, media companies, and app developers, allowing them to monetize their content. Companies like Google and Facebook offer ad networks that facilitate the placement of ads on various digital properties, sharing a portion of the revenue with the content creators.
Other terms
Vocational Skills
Groups of skills and knowledge necessary for performing a job within a specific industry which can include technical skills, communication skills, problem solving skills, and safety training.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Work-based learning
Work-based learning provides individuals, such as apprentices, with the opportunity to apply theoretical knowledge gained in the classroom to real-world tasks and challenges. Work-based learning fosters the development of job-specific skills, industry-specific competencies, and a deep understanding of work processes.
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OTJ / OJT (On the Job / On The Job Training)
The training that takes place in the workplace, also known as hands-on training where the apprentice learns by doing.
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Internship coordinator
A person who is responsible for recruiting, selecting, and placing interns.
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Engagement Rate
A metric that measures the level of interaction that content receives from an audience.
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Assessments
The systematic processes used to evaluate and measure an apprentice's knowledge, skills, and competencies in relation to the learning objectives and performance standards of the apprenticeship program. These evaluations are designed to gauge an apprentice's progress, identify strengths and areas for improvement, and ensure that they are meeting the requirements of their chosen trade or occupation.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Affiliate Marketing
A type of performance-based marketing where a business rewards affiliates for each customer brought by the affiliate’s marketing efforts.
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Career counseling
The process of helping people make informed decisions about their careers. Career counseling can be done through a variety of professionals, such as career counselors, coaches, and mentors.
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Talent development
This is the strategic approach to nurturing, enhancing, and maximizing the skills, capabilities, and potential of individuals within an organization or industry.
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Trades
A group of occupations which require specialized skills and training typically acquired through apprenticeships or technical institutes.
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Registered apprenticeship
An apprenticeship program that has been approved by a state or federal agency. Registered apprenticeships typically meet certain standards of quality, such as having a training plan, providing on-the-job training, and requiring apprentices to pass exams.
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Inventory Management
The supervision of non-capitalized assets (inventory) and stock items.
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SaaS
A software distribution model in which applications are hosted by a service provider and made available over the internet.
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Responsive Design
An approach to web design that makes web pages render well on various devices and window sizes.
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Virtual apprenticeships
Apprenticeship programs that are conducted remotely or online, allowing participants to engage in training, learning, and skill development from a distance. In virtual apprenticeships, apprentices utilize digital tools, online platforms, and virtual learning environments to access educational materials, interact with mentors or instructors, and complete hands-on tasks or projects.
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Contract
A written agreement between an apprentice and their employer. The apprenticeship contract outlines the terms of the apprenticeship, such as the length of the apprenticeship, the wages that the apprentice will earn, and the training that the apprentice will receive.
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CSS
A style sheet language for describing the presentation of a document written in HTML.
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Keywords
A keyword is a specific word or phrase used to find and identify relevant information within a database, search engine, or other information retrieval systems.
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Externship
A temporary position that provides students or recent graduates with the opportunity to gain work experience in a particular field. Externships are similar to internships, but they are typically unpaid.
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Responsive Images
Images that automatically adjust to fit different screen sizes.
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Webflow Designer
The visual interface where you design and build your Webflow site.
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Market Segmentation
The process of dividing a target market into smaller, more defined categories.
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Tech apprenticeships (technology and IT)
These apprenticeships offer opportunities to learn about areas such as software development, cybersecurity, data analysis, network administration, and more.
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Journal
A record of the apprentice's training and experience. The apprenticeship journal is used to track the apprentice's progress and to document their learning.
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Research assistantship
A position in which a student assists a professor or other researcher with their research. Research assistantships can provide students with the opportunity to gain experience in research and to learn about a particular field.
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Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.
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Cross-Selling
The practice of selling an additional product or service to an existing customer.
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Selection
The process of selecting apprentices for a program. Apprenticeship selection criteria vary from program to program, but they typically include factors such as the applicant's education, experience, and skills.
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American Apprenticeship Initiative
The American Apprenticeship Initiative (AAI) is a strategic and comprehensive effort aimed at expanding and enhancing apprenticeship opportunities across various industries and sectors within the United States.
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RTI (Related Technical Instruction)
This is the training that takes place in the classroom which can consist of theoretical knowledge and projects in a controlled setting.
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DoL (Department of Labor)
The Department of Labor (DOL) is responsible for overseeing the Registered Apprenticeship system in the United States. The DOL's Office of Apprenticeship (OA) provides a number of resources and services to help employers and individuals get started with apprenticeship.
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Payment Gateway
A service that authorizes credit card payments for online and offline businesses.
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TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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Landing Page
A standalone web page created specifically for a marketing or advertising campaign.
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Inbound Marketing
A strategy that focuses on attracting customers through relevant and helpful content.
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Omnichannel
A multichannel sales approach that provides the customer with an integrated shopping experience.
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Apprenticeship
A training program that combines on-the-job learning with classroom instruction. Apprenticeships typically last for several years and lead to a nationally recognized credential.
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Youth apprenticeship
Youth apprenticeship is a structured and comprehensive training program that enables young individuals, typically high school students or recent graduates, to combine academic learning with on-the-job training in a specific trade or occupation. Youth apprenticeships provide students with early exposure to the world of work, allowing them to gain practical skills, industry knowledge, and real-world experience while still pursuing their education.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Sponsorship
A program in which a company provides financial support and other resources to a student or recent graduate in exchange for their work on a project or research.
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Dynamic Content
Content that updates automatically based on your CMS Collections.
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Competency evaluations
The process of evaluating apprentices throughout their program. Apprenticeship evaluation typically includes feedback from the apprentice's mentor, supervisor, and other stakeholders.
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Capstone project
A major project that is completed by a student at the end of their studies. Capstone projects are often used to demonstrate the student's skills and knowledge in a particular field.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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Social Media
Online platforms where users create and share content or participate in social networking.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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Rich Text
A flexible content block for adding formatted text, images, and links.
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Component Slots
Placeholders in components where other elements can be inserted.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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C
Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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Webflow University
An educational platform with tutorials and courses on using Webflow.
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