Landing Page
A standalone web page created specifically for a marketing or advertising campaign.
Landing Page is a standalone web page designed specifically for a marketing or advertising campaign. It is where a visitor lands after clicking on a link in an email or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. The primary goal of a landing page is to convert visitors into leads or customers by encouraging them to take a specific action, such as filling out a form or making a purchase.
For example, a landing page for a product launch might include information about the product, testimonials, and a call-to-action button to buy now.
Other terms
Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Up-Selling
The practice of encouraging customers to purchase a higher-end product than the one they originally intended to buy.
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Functional Skills
The essential literacy and numeracy skills that apprentices need to succeed in their chosen field (reading, writing, comprehension, computer skills, among others).
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Agile
A methodology for managing projects that involve constant collaboration and working in iterations.
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Apprenticeship coordinator
A person who is responsible for recruiting, selecting, and placing apprentices.
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Continuing education
Education that is undertaken after a person has completed their formal education. Continuing education can be used to update skills, learn new skills, or advance one's career.
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Internship coordinator
A person who is responsible for recruiting, selecting, and placing interns.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Trades
A group of occupations which require specialized skills and training typically acquired through apprenticeships or technical institutes.
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Transcript
A transcript is an official document that provides a comprehensive record of an individual's educational achievements, including courses completed, grades earned, and other relevant information.
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Webflow University
An educational platform with tutorials and courses on using Webflow.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Technical Skills
The skills people need in order to be able to complete the tasks that they are required to do on the job. Technical skills vary from job to job and typically require occupation- or industry-specific knowledge. They often combine theoretical and applied competencies.
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Encryption
The process of converting information or data into a code to prevent unauthorized access.
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LMS (Learning Management System)
An LMS is a software that helps organizations create, manage, and administer training content and assessments.
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Inbound Marketing
A strategy that focuses on attracting customers through relevant and helpful content.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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Refund
The return of money to a customer for a returned product or canceled service.
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Work processes
Work processes are structured and organized methods that employees use to complete tasks, create value, and achieve specific goals within a company or industry. These processes outline the step-by-step procedures, methods, and workflows that individuals follow to carry out their responsibilities effectively.
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Merchant Account
A type of bank account that allows businesses to accept payments by debit or credit cards.
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Full-Stack Developer
A developer proficient in both front-end and back-end development.
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Interview
The process of interviewing for an apprenticeship program. Apprenticeship interviews typically involve questions about the applicant's education, experience, and skills.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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User Experience (UX)
The overall experience of a person using a product, especially in terms of how easy or pleasing it is to use.
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WordPress
Wordpress is an open-source content management system (CMS) based on PHP and MySQL.
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Benefits
The benefits that an apprentice may receive, such as health insurance, paid vacation, and retirement benefits. Apprenticeship benefits vary from employer to employer.
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Remarketing
The process of targeting ads to users who have previously interacted with a website or advertisement.
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Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.
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Portfolio
A collection of your work that showcases your skills and accomplishments. Portfolios can be used to demonstrate your skills to potential employers or clients.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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Externship
A temporary position that provides students or recent graduates with the opportunity to gain work experience in a particular field. Externships are similar to internships, but they are typically unpaid.
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Adult training programs
Adult training programs are structured educational initiatives designed to provide individuals who are further along in their careers with opportunities to enhance their skills, acquire new competencies, and pursue career advancement or transitions. These programs are specifically tailored to meet the needs of adults who may be seeking to upskill, reskill, or make a career switch.
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Skills-Based Hiring
Skills-based hiring is an approach to recruitment and selection that focuses on evaluating candidates based on their demonstrated skills, competencies, and abilities relevant to the job requirements, rather than solely relying on traditional factors like education, years of experience, or previous job titles.
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JavaScript
A programming language commonly used to create interactive effects within web browsers.
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Competency evaluations
The process of evaluating apprentices throughout their program. Apprenticeship evaluation typically includes feedback from the apprentice's mentor, supervisor, and other stakeholders.
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SEO
The process of optimizing a website to rank higher in search engine results (Google Chrome, BING, Yahoo etc).
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Market Segmentation
The process of dividing a target market into smaller, more defined categories.
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Conversion Rate
The percentage of visitors to a website that completes a desired goal (a conversion) out of the total number of visitors.
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Virtual apprenticeships
Apprenticeship programs that are conducted remotely or online, allowing participants to engage in training, learning, and skill development from a distance. In virtual apprenticeships, apprentices utilize digital tools, online platforms, and virtual learning environments to access educational materials, interact with mentors or instructors, and complete hands-on tasks or projects.
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Apprenticeship Management Software
Apprenticeship management software is a specialized digital tool or platform designed to streamline and enhance the administration, coordination, tracking, and monitoring of apprenticeship programs.
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Third-Party Logistics
An organization’s use of third-party businesses to outsource elements of its distribution, warehousing, and fulfillment services.
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WYSIWYG
An editor that allows users to see what the end result will look like while the document is being created.
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American Apprenticeship Initiative
The American Apprenticeship Initiative (AAI) is a strategic and comprehensive effort aimed at expanding and enhancing apprenticeship opportunities across various industries and sectors within the United States.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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Fulfillment
The process of receiving, packaging, and shipping orders for goods.
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Breakpoints
Settings that control how your site looks on different screen sizes.
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Alumni
The former apprentices who have completed a program. Apprenticeship alumni can provide valuable support and advice to current and future apprentices.
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Apprenticeship
A training program that combines on-the-job learning with classroom instruction. Apprenticeships typically last for several years and lead to a nationally recognized credential.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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Social Media
Online platforms where users create and share content or participate in social networking.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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Rich Text
A flexible content block for adding formatted text, images, and links.
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Component Slots
Placeholders in components where other elements can be inserted.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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