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Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.

A record of the apprentice's training and experience. The apprenticeship journal is used to track the apprentice's progress and to document their learning.

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The standards builder is a platform provided by the U.S. Department of Labor that facilitates the process of customizing and registering apprenticeship programs. It allows organizations to create and modify the performance standards, competencies, and guidelines that form the basis of their apprenticeship programs

Adult training programs are structured educational initiatives designed to provide individuals who are further along in their careers with opportunities to enhance their skills, acquire new competencies, and pursue career advancement or transitions. These programs are specifically tailored to meet the needs of adults who may be seeking to upskill, reskill, or make a career switch.

An LMS is a software that helps organizations create, manage, and administer training content and assessments.

Intensive and focused training programs designed to rapidly develop specific skills and competencies required for a particular trade, industry, or occupation. These programs typically offer accelerated learning experiences that combine theoretical knowledge with hands-on practical training.

These are structured and progressive routes that individuals follow to develop and advance their expertise within a particular industry or occupation. These paths are guided by the acquisition and mastery of specific skills, competencies, and proficiencies that are directly relevant to the chosen field.

The process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.

The essential literacy and numeracy skills that apprentices need to succeed in their chosen field (reading, writing, comprehension, computer skills, among others).

Equal employment opportunity (EEO) refers to the principle and practice of providing fair and unbiased treatment to all individuals, regardless of their race, color, religion, sex, national origin, age, disability, or other protected characteristics.

A program that combines classroom instruction with alternating periods of paid employment. Cooperative education programs typically last for two or four years and lead to a degree.

A database is an organized collection of data that can be easily accessed, managed, and updated. It is used to store information in a structured way, allowing for efficient retrieval and manipulation of data.

A service that authorizes credit card payments for online and offline businesses.‍

A less experienced person who receives guidance, support, and advice from a mentor.

A server-side web application framework written in Ruby.

A high-level programming language known for its readability and versatility.

A protocol that provides full-duplex communication channels over a single TCP connection.

A strategy that focuses on attracting customers through relevant and helpful content.

Pre-designed website templates that you can customize.

Certified professionals who specialize in Webflow design and development.

A retail fulfillment method where a store doesn’t keep the products it sells in stock.

A position in which a student assists a professor with their teaching. Teaching assistantships can provide students with the opportunity to gain experience in teaching and to learn about a particular field.

A group of occupations which require specialized skills and training typically acquired through apprenticeships or technical institutes.

The space where interactions between humans and machines occur.

A page on an e-commerce site that provides details about a specific product.

Apprenticeable occupations refer to specific job roles or professions that are well-suited for structured apprenticeship training programs.

Retention refers to the ability of apprentices to remain actively engaged and enrolled in an apprenticeship program from the start to the successful completion of the program. Effective retention strategies involve creating a positive and supportive learning environment, offering mentorship and guidance, addressing challenges promptly, and providing resources to help apprentices succeed.

The process of dividing a target market into smaller, more defined categories.

The core attributes that an apprentice must have in order to be competent in the occupation they will be working in.

The process of helping people make informed decisions about their careers. Career counseling can be done through a variety of professionals, such as career counselors, coaches, and mentors.

A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.

An association refers to an organized group or professional body that plays a significant role in supporting, promoting, and advancing the interests of a specific industry, trade, or profession. Associations related to apprenticeships often collaborate with employers, educational institutions, government entities, and other stakeholders to develop and maintain high standards for training, skill development, and workforce excellence.

A program in which a company provides financial support and other resources to a student or recent graduate in exchange for their work on a project or research.

The systematic processes used to evaluate and measure an apprentice's knowledge, skills, and competencies in relation to the learning objectives and performance standards of the apprenticeship program. These evaluations are designed to gauge an apprentice's progress, identify strengths and areas for improvement, and ensure that they are meeting the requirements of their chosen trade or occupation.

The time and place where a retail transaction is completed.

DEIA efforts focus on creating an apprenticeship ecosystem that welcomes individuals from diverse racial, ethnic, gender, socioeconomic, and ability backgrounds. This involves removing barriers to entry, addressing systemic inequalities, providing culturally responsive training, and ensuring that apprenticeship programs are accessible to everyone.

Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.

A standalone web page created specifically for a marketing or advertising campaign.

The practice of encouraging customers to purchase a higher-end product than the one they originally intended to buy.

The amount of data sent and received by visitors to a website.

A skilled worker who has completed an apprenticeship program and is qualified to work independently.

The ability to add custom HTML, CSS, and JavaScript to your site.

An open-source relational database management system.

The workforce refers to the total number of individuals who are actively engaged in employment, including both employees and employers, within a specific industry, organization, or geographic region.

The process of celebrating the successful completion of an apprenticeship program. Apprenticeship graduation typically includes a ceremony and a presentation of awards.

The overall experience of a person using a product, especially in terms of how easy or pleasing it is to use.

An XML-based vector image format for two-dimensional graphics.

A specific trade (job) that requires specialized skills and training.

The discovery and communication of meaningful patterns in data.

Soft skills, also known as durable skills or occupational competencies, are non-technical abilities and personal attributes that enhance an individual's effectiveness in the workplace. Soft skills encompass traits such as communication, teamwork, problem-solving, adaptability, time management, and emotional intelligence.

Tailoring a service or product to accommodate specific individuals.

The return of money to a customer for a returned product or canceled service.

A web-based platform for version control and collaboration.

An apprenticeship program that has been approved by a state or federal agency. Registered apprenticeships typically meet certain standards of quality, such as having a training plan, providing on-the-job training, and requiring apprentices to pass exams.

A standard security technology for establishing an encrypted link between a server and a client.

A popular server-side scripting language.

Settings that control how your site looks on different screen sizes.

A feature on TikTok that allows users to discover trending content and accounts.

A feature that displays images or videos in an overlay.