AJAX
A technique for creating fast, dynamic web pages.
AJAX (Asynchronous JavaScript and XML) allows web pages to be updated asynchronously by exchanging small amounts of data with the server behind the scenes. This means that parts of a web page can update without needing a full reload. For example, when you’re filling out an online form and it checks your data in real-time, that’s AJAX at work.
Other terms
Webflow University
An educational platform with tutorials and courses on using Webflow.
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Affiliate Marketing
A type of performance-based marketing where a business rewards affiliates for each customer brought by the affiliate’s marketing efforts.
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Up-Selling
The practice of encouraging customers to purchase a higher-end product than the one they originally intended to buy.
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Gateway
A network node that connects two different networks and allows data to flow between them.
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Conversion Rate
The percentage of visitors to a website that completes a desired goal (a conversion) out of the total number of visitors.
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End Point Assessment Organization (EPA / EPAO)
Typically an independent assessor that administers the End Point Assessment.
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Professional certification
A credential that is awarded to individuals who have met certain standards of competence in a particular field. Professional certifications can be obtained through a variety of organizations, such as professional associations and industry bodies.
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Encryption
The process of converting information or data into a code to prevent unauthorized access.
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Product Page
A page on an e-commerce site that provides details about a specific product.
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Transcript
A transcript is an official document that provides a comprehensive record of an individual's educational achievements, including courses completed, grades earned, and other relevant information.
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Professional development
Activities that help you improve your skills and knowledge in your field. Professional development can include taking courses, attending conferences, or reading industry publications.
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Front-End Development
Client-side development focused on what users see and interact with.
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Wraparound Services (Supportive Services)
Non-technical support resources meant to help apprentices succeed in their apprenticeship programs.
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Web Server
A computer system that hosts websites and delivers web pages to users’ browsers.
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Contract
A written agreement between an apprentice and their employer. The apprenticeship contract outlines the terms of the apprenticeship, such as the length of the apprenticeship, the wages that the apprentice will earn, and the training that the apprentice will receive.
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Agile
A methodology for managing projects that involve constant collaboration and working in iterations.
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Apprenticeship suspension
Apprenticeship suspension refers to a temporary interruption or pause in an apprentice's participation in an apprenticeship program. This suspension can occur for various reasons, such as personal circumstances, health issues, changes in employment, or other unforeseen situations.
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Opportunities
The many different apprenticeship programs that are available in a variety of fields. Apprenticeship opportunities can be found through a variety of sources, such as online job boards, government websites, and trade associations.
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WYSIWYG
An editor that allows users to see what the end result will look like while the document is being created.
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Interview
The process of interviewing for an apprenticeship program. Apprenticeship interviews typically involve questions about the applicant's education, experience, and skills.
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SAA (State Apprenticeship Agency)
These are the organizations responsible for overseeing, managing, and assisting apprenticeship programs in their respective states.
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Unregistered apprenticeship
An apprenticeship program that has not been approved by a state or federal agency. Unregistered apprenticeships may not meet the same standards of quality as registered apprenticeships.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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B
YAML
A human-readable data serialization standard that can be used in conjunction with all programming languages.
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Fulfillment
The process of receiving, packaging, and shipping orders for goods.
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Alumni
The former apprentices who have completed a program. Apprenticeship alumni can provide valuable support and advice to current and future apprentices.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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Omnichannel
A multichannel sales approach that provides the customer with an integrated shopping experience.
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Breadcrumb Navigation
A secondary navigation system that shows a user’s location in a website or web application.
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B
Social Media
Online platforms where users create and share content or participate in social networking.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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Supply Chain Management
The management of the flow of goods and services from raw materials to the delivery of the final product.
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RAPIDS
An acronym that stands for Registered Apprenticeship Partners Information Data System which is a web portal that is used to manage registered apprenticeships in the U.S.
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A/B Testing
A method of comparing two versions of a webpage or app against each other to determine which one performs better.
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Dynamic Content
Content that updates automatically based on your CMS Collections.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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A
Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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F
Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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S
SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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S
Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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B
Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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A
Social Media
Online platforms where users create and share content or participate in social networking.
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S
Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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B
Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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B
Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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Rich Text
A flexible content block for adding formatted text, images, and links.
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Component Slots
Placeholders in components where other elements can be inserted.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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C
Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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B
Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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