Customer Lifetime Value
The total worth of a customer to a business over the entirety of their relationship.
Customer Lifetime Value (CLV) is a metric that estimates the total revenue a business can expect from a single customer account throughout the relationship. It helps businesses understand the long-term value of their customers and tailor their marketing strategies accordingly.
For example, a customer who regularly buys products and services over several years has a higher CLV than a one-time buyer.
Other terms
Selection
The process of selecting apprentices for a program. Apprenticeship selection criteria vary from program to program, but they typically include factors such as the applicant's education, experience, and skills.
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SAA (State Apprenticeship Agency)
These are the organizations responsible for overseeing, managing, and assisting apprenticeship programs in their respective states.
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Webflow University
An educational platform with tutorials and courses on using Webflow.
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Equal Employment Opportunity
Equal employment opportunity (EEO) refers to the principle and practice of providing fair and unbiased treatment to all individuals, regardless of their race, color, religion, sex, national origin, age, disability, or other protected characteristics.
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CSS
A style sheet language for describing the presentation of a document written in HTML.
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Association
An association refers to an organized group or professional body that plays a significant role in supporting, promoting, and advancing the interests of a specific industry, trade, or profession. Associations related to apprenticeships often collaborate with employers, educational institutions, government entities, and other stakeholders to develop and maintain high standards for training, skill development, and workforce excellence.
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Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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Affiliate Marketing
A type of performance-based marketing where a business rewards affiliates for each customer brought by the affiliate’s marketing efforts.
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Braided funding
Braided funding involves coordinating funds from various stakeholders, such as government agencies, industry associations, employers, philanthropic organizations, and educational institutions. Braided funding promotes collaboration and maximizes the impact of available resources, ultimately contributing to the successful implementation and expansion of high-quality apprenticeship opportunities.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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Apprenticeship dismissal
Apprenticeship dismissal refers to the termination or removal of an apprentice from an apprenticeship program before the completion of the designated training period. This decision may be made due to various reasons, including poor performance, violation of program rules or codes of conduct, inadequate attendance, or failure to meet program requirements.
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Opportunities
The many different apprenticeship programs that are available in a variety of fields. Apprenticeship opportunities can be found through a variety of sources, such as online job boards, government websites, and trade associations.
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Time tracking
Time tracking refers to the logging and monitoring of the hours and periods that apprentices dedicate to various aspects of their apprenticeship program. This includes tracking the time spent on on-the-job training, classroom instruction, mentorship, and other related activities.
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Shadowing
A process in which a person observes another person at work for a period of time. Shadowing can provide an opportunity to learn about a particular job or field.
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Bandwidth
The amount of data that can be transferred over a network in a given amount of time.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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B
Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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DoL (Department of Labor)
The Department of Labor (DOL) is responsible for overseeing the Registered Apprenticeship system in the United States. The DOL's Office of Apprenticeship (OA) provides a number of resources and services to help employers and individuals get started with apprenticeship.
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Completion Certificate
A document that is awarded to an apprentice who has successfully completed an apprenticeship program. The apprenticeship completion certificate is a valuable credential that can be used to demonstrate the apprentice's skills and knowledge.
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Refund
The return of money to a customer for a returned product or canceled service.
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Master craftsman
A highly skilled worker who has achieved the highest level of mastery in their field.
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Keywords
A keyword is a specific word or phrase used to find and identify relevant information within a database, search engine, or other information retrieval systems.
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Internship coordinator
A person who is responsible for recruiting, selecting, and placing interns.
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Continuing education
Education that is undertaken after a person has completed their formal education. Continuing education can be used to update skills, learn new skills, or advance one's career.
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C
SaaS
A software distribution model in which applications are hosted by a service provider and made available over the internet.
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End Point Assessment Organization (EPA / EPAO)
Typically an independent assessor that administers the End Point Assessment.
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Teaching assistantship
A position in which a student assists a professor with their teaching. Teaching assistantships can provide students with the opportunity to gain experience in teaching and to learn about a particular field.
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Fulfillment
The process of receiving, packaging, and shipping orders for goods.
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Work processes
Work processes are structured and organized methods that employees use to complete tasks, create value, and achieve specific goals within a company or industry. These processes outline the step-by-step procedures, methods, and workflows that individuals follow to carry out their responsibilities effectively.
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Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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WYSIWYG
An editor that allows users to see what the end result will look like while the document is being created.
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Externship
A temporary position that provides students or recent graduates with the opportunity to gain work experience in a particular field. Externships are similar to internships, but they are typically unpaid.
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SSL
A standard security technology for establishing an encrypted link between a server and a client.
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Supply Chain Management
The management of the flow of goods and services from raw materials to the delivery of the final product.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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B
Full-Stack Developer
A developer proficient in both front-end and back-end development.
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F
End Point Assessment (EPA)
The final assessment that apprentices must take in order to complete their apprenticeship.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Technical Skills
The skills people need in order to be able to complete the tasks that they are required to do on the job. Technical skills vary from job to job and typically require occupation- or industry-specific knowledge. They often combine theoretical and applied competencies.
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Inventory Management
The supervision of non-capitalized assets (inventory) and stock items.
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Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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A
Trades
A group of occupations which require specialized skills and training typically acquired through apprenticeships or technical institutes.
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Program Sponsors
A program in which a company provides financial support and other resources to a student or recent graduate in exchange for their work on a project or research.
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Python
A high-level programming language known for its readability and versatility.
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Landing Page
A standalone web page created specifically for a marketing or advertising campaign.
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RTI (Related Technical Instruction)
This is the training that takes place in the classroom which can consist of theoretical knowledge and projects in a controlled setting.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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W
TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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G
Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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B
Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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Social Media
Online platforms where users create and share content or participate in social networking.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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B
Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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B
Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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W
AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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A
Rich Text
A flexible content block for adding formatted text, images, and links.
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R
Component Slots
Placeholders in components where other elements can be inserted.
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C
Element Settings
Options for configuring the properties and behaviors of elements.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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G
Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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A
Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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C
Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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B
Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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